Austro-Hungarian Empire and the 1st Republic

The first Laurin & Klement motorcycles were sold at the turn of the 19th and 20th centuries. Václav Klement traveled to cycling races to offer their participants a very special ride – hands on handlebars just like on an ordinary bicycle plus, as an innovation, a petrol engine! The first cars, including the famous Voituretta A, were sold at car exhibitions, and the brand soon started opening dealerships in the biggest cities of the Austro-Hungarian Empire - the first ones in Prague, Vienna and Budapest. New points of sale were gradually established also in smaller cities, such as the one in Teplice that is shown in the photograph from 1912.

prodejna-teplice

L&K dealership, Teplice, 1912

prodejna-barcelona

Abadal dealership, Barcelona, 1936-37

At that time cars were a luxury product. Most of them were made to order, and besides things considered usual still today (e.g. upholsteries), the list of customised items often included the body, too. The car manufacturer delivered just the chassis and engine, and a company specialising in bodywork production then produced the body exactly as required by the customer. That started changing shortly before the Great War, when wooden parts started to be replaced by metal ones and series production made cars more affordable.

Communist times

Shops and showrooms in which customers could choose their dream cars were just theory in the communist era. In fact, the only option for people in Czechoslovakia of that time was to go to a shop called Mototechna to get on a waiting list and then, unless they had a friend in the right place, wait and wait, sometimes for years, while also saving up for their new car. For example, the ŠKODA FAVORIT cost CZK 84,600 at the time of its launch, 28 average salaries in Czechoslovakia.

prodejna-jesenik

Dealership Vřes, Jeseník, 1970-80

prodejna-jesenik-interier

Dealership Vřes, Jeseník, 1970-80 – interior

Modern showrooms

The project of modernising ŠKODA dealerships in the Czech Republic was completed last year. Attractive design both inside and outside, high-quality materials and state-of-the-art technologies and equipment create a pleasant setting for dealer-customer interactions. Personal contact is important, and the brand makes every effort to ensure that customers feel good in its showrooms. The use of digital and modern technologies in ŠKODA showrooms is becoming increasingly widespread.

tablet_icon

showroom-2017-exterier

Showroom, 2017 – exterior

Norway has just seen the opening of the first digitized showroom where cars are presented to customers using applications in tablets and attractive visualizations on big screens. Most of us associate digital technologies with spare time and fun, and the new showroom reflects this fact. The customer can use state-of-the-art technology to get familiar with the brand or play a variety of games to make their waiting time more enjoyable.

ŠKODA dealers in Spain and the UK have launched the first “virtual” showrooms. Using a video call, the Sales Advisor invites the customer to a presentation to show ŠKODA vehicles “live”. If the customer has any questions, for example around the infotainment system and its control or some particular function, the Advisor demonstrates the function right on the dashboard, inside the car – with mobile cameras in place, the customer receives a direct experience.

showroom-2017-interier-1

Showroom, 2017 – interior

Virtual reality

Virtual reality is the future of showrooms. The brand offers several model lines, and each of the models comes with a choice of several engines and bodywork options and a wide range of colors and accessory configurations. Showing all that in a showroom is simply not possible, but the customer does not want to buy a pig in a poke, they need to see their future car, and virtual reality is the perfect tool to do that.

VR-prohlidka

Virtual reality – vehicle configuration

VR-ilustrace

With this modern technology in place, customers can configure their car completely, including the tiniest of details, and then use 3D glasses to look at the car from all sides and angles, inside and outside and even in various lighting conditions. Moreover, they can check out various systems and solutions, such as the headlamps in poor visibility or darkness.

skoda-live-tour_banner_EN

This website uses cookies. More information on processing of your personal data through cookies and more information about your rights may be found in the Information about processing of personal data through cookies and other web technologies. Below you may grant your consent to processing of your personal data also for the stated purposes.