ŠKODA is commemorating this milestone in the Czech Republic’s history in various ways. The ŠKODA Museum is preparing an extensive exhibition of what motoring looked like at the time Czechoslovakia gained independence in 1918. The ŠKODA Motorsport team, starring rally driver Jan Kopecký, is taking pride in the national tricolour. Its ŠKODA FABIA R5 is decorated all over in the colours of the national flag, with a specially designed centenary logo gracing the bonnet.

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The pattern resembles a lion, one of the Czech state symbols. “We view this logo as integral to the ŠKODA brand’s corporate identity. The final design is mainly the work of ŠKODA AUTO Marketing, with assistance from external agencies. We want to use the logo for all activities connected with celebrations of the anniversary of Czech statehood. It will be a thread running through activities held at various locations throughout 2018,” says Marc-Andreas Brinkmann, Head of Marketing at ŠKODA.

 

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Besides drawing on Czech state symbols, the logo was also inspired by Cubism, mirroring the crystalline design that epitomises ŠKODA’s current cars, so it fits in neatly with ŠKODA’s overall corporate identity.

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There is a Czech and English version of the logo. It has three colour schemes – besides the red, white and blue tricolour for use at events held in tandem with other partners, there is a green version for internal use and a grey one for black-and-white printing.  

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ŠKODA is celebrating the centenary of Czechoslovakia’s independence with a host of activities, including a series of press releases to highlight milestones and outstanding figures associated with the inspirational period of the First Republic (1918-1938). This was a time of burgeoning development for the young democracy, newly acquired liberty, and motoring, which was propelled forward by a surge of domestic manufacturers.

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