Digitalization, connectivity and new mobility-related services are among the key pillars of Strategy 2025. More extensive application of digital technologies to the car maker’s operations is the main goal of DigiLab, which was founded last year in Prague. The idea workshop accommodates creative teams researching and creating new business models. In cooperation with external partners, including several global technological start-ups, digital accelerators and universities as well as innovative companies (corporations and smaller businesses) ŠKODA AUTO DigiLab develops new methods and forms of work.
In the process key emphasis is laid on the collaboration with other workshops of the future within the VW Group in order to enable the other Group brands to benefit from the experience exchange and its results. “We want to build new digital business models, products and services,” says head of ŠKODA AUTO DigiLab Jarmila Plachá. “After all, you do not necessarily need to own a car to be mobile. That is why we
want to focus on various mobility solutions tailored to the customers’ needs.“
ŠKODA AUTO DIGILAB PROJECTS
At the moment we are working on over 40 global digital ideas and projects whose potential is being assessed by ŠKODA. These include not only global start-ups, where we are evaluating the extent to which an innovative and functional solution may be used for our customers, but also projects founded as new business models in cooperation with other partners. It focuses on solutions connected to mobility, for example Mobility with Care, Car-sharing and SmartParking.
MOBILITY WITH CARE
ŠKODA AUTO DigiLab combines mobility, care and social networks. Imagine you need to take care of your family members, whether grandparents or children. You need to be mobile, take them to a doctor’s appointment or their afternoon activities, but at the same time, you have to sort out something important at work. One solution is using a taxi, but do you really want to ask a grumpy taxi driver to take care of your nearest and dearest? A possible solution is a platform which allows you to use the service ‘mobility with care’, where you enter information about who you need to transport and where and the driver-caretaker handles everything for you. The driver-caretaker is a car owner, a private person who has been trained for providing this type of care. Anyone who applies and gets trained can become one. After you enter your request you choose from a list of drivers-caretakers (based on their evaluation and recommendations of people who have used the service before you) and pay for the time spent by the respective driver on taking care of your family members.