In an interview with Kateřina Vránová from Jozef Kabaň’s Colour & Trim team, we dug in a little deeper on the subject of smell and design:
How would you describe the perfect smell for a car?
Just as every person has his or her own idea what makes the “perfect car”, smell is also a very individual thing. That means the smell of the car must not satisfy the judgement of only a single person. Because we spend most time inside the car, it is important to feel good there. That means the right smell is important for enhancing the overall impression.
Does the “new car smell” subconsciously encourage one to buy or is that just a myth?
It definitely is not a myth, and I believe that every person clearly perceives the specific smell of a new car. I really enjoy it, too. One can recognize in it the high quality of the materials which the manufacturer has utilized and how it has gone about preparing them. After a certain time the smell of the car will change, but, because all the materials were very painstakingly tested, no unwelcome surprises can pop up.
In designing smell, how do you determine the scents?
We concentrate on the individual materials, which in combination give the car its scent. Therefore, the overall impression depends very much on careful selection of the materials used. Also very important is that we test the materials and their properties as influenced by external influences and the passing of time. It can happen that two materials identical in their optics and texture differ in terms of smell, and that might spoil the overall impression.