Bernhard Maier took over as CEO of ŠKODA AUTO a.s. on November 1, 2015. Previously, he was the Board Member for Sales and Marketing at Porsche AG. In that role, Maier was a driving force behind the company’s long-term international growth strategy and the professionalisation of the sales organisation.
Since his youth, Maier has had a great passion for cars. Born in 1959 in the Straßdorf district of Schwäbisch Gmünd, Germany, he attained certification as a master mechanic in 1984 and later studied business in Calw. After successive two-year stints at the computer manufacturer Nixdorf and Wallhäuser Anlagen Gesellschaft, Maier returned to the automotive sector in 1988, taking on various managerial roles in the sales department at BMW AG. In June 2001, Maier joined Porsche AG, where he was the Board Member for Sales and Marketing from 2010. Maier marked his start at ŠKODA in 2015 with these words: “It is an amazing opportunity to help the brand continue to move forward together with a highly dedicated team.”