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150217 ŠKODA Superb – a new era – world premiere of the new ŠKODA flagship in Prague

150217 ŠKODA Superb – a new era - world premiere of the new ŠKODA flagship in Prague

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, P age 1 of 6

ŠKODA Superb – a new era: world premiere of
the new ŠKODA flagship in Prague

› Celebratory: unveiling with 800 international guests in Forum Karlín in Prague
› Full of emotion: new ŠKODA Superb has revolutionised the ŠKODA design
› Upgrade: comfortable space giant with best interior space in its class
› MQB technology: optimum safety, top environmental values, great
connectivity
› Start: market launch of the third-generation model in June 2015

Mladá Boleslav/Prague, 17 February 2015 – Spectacular world premiere for the
best ŠKODA ever: in Forum Karlín in Prague, the new ŠKODA Superb rolled into
the spotlight for the first time today. The new ŠKODA Superb has revolutionised
the design of the brand. Generous dimensions, innovative assistance systems
for safety, the environment and comfort, powerful EU6 engines and ŠKODA-
typical ‘Simply Clever’ features have moved the brand’s flagship to the upper
end of the automotive mid-class segment. In brief: the new Superb is the best
ŠKODA ever and the highlight of the company’s largest-ever model campaign.

ŠKODA CEO Prof. Dr. h.c. Winfried Vahland said during the new ŠKODA Superb’s first
appearance: “This car marks the beginning of a new era for ŠKODA. In recent years, we
have renewed and expanded our model range. The new ŠKODA Superb demonstrates our
aspirations in the automotive mid-class segment. In terms of creativity and technology, it
reaches a new level of performance, shows ŠKODA’s reclaimed position and leads the
way into the future of the brand. This fantastic car will attract new private and business
customers to ŠKODA,” said Vahland.

The world premiere of the new ŠKODA Superb took place in Forum Karlín in Prague, in
front of 800 senior guests – ŠKODA welcomed international media representatives as
well as guests from the group, the company, politics, business and society. The new
ŠKODA Superb was the ‘star’ of the evening. Its first appearance was accompanied by
the world premiere of the ‘Superb Symphony’ with the Czech Philharmonic Orchestra.
Other highlights: the performances of soul legend Chaka Khan and singer Aura Dione.

ŠKODA intends to continue the success story of the brand’s top model range with the
third-generation Superb. To date, the car manufacturer has delivered more than 700,000
first- and second-generation Superbs to customers.

Elegance, strength, dynamism – revolutionary ŠKODA design

With its new design, the new ŠKODA Superb demonstrates the brand’s emotional
strength, bringing the exciting design language of the ‘ŠKODA VisionC’ show car into
production. “The wheelbase has been increased by 80 mm and at the same time the

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, P age 2 of 6

front vehicle overhang is 61 mm shorter than before. This new architecture provides the
car with dynamic elegance,” said ŠKODA’s Head of Design Jozef Kabaň. At the same
time, the new Superb offers further improved functionality and even more space.

The front conveys power and self-assurance. The striking grille, distinctive headlights
and the deeply-drawn front-end architecture – all of this has been designed for increased
optical width. The bonnet has powerfully shaped contours. The side view appears
dynamic and elegant. The razor-sharp tornado line stretches the vehicle and, together
with additional lighter surfaces, creates effective contrasts between light and shade. The
car’s narrow pillars, the precision-cut window outline and the gently sloping roofline give
the vehicle a coupé-style look. The large wheels and the striking wheel arches emphasise
the exclusive appearance.

The design of the rear is self-confident and powerful. Horizontal lines are also
accentuated here. The two-part, broad and narrow taillights shine with LED technology as
standard and sharply intensify the ŠKODA-typical ‘C’ shape of the lights. At the same
time, crystalline elements provide the taillights with additional luminosity. Striking: the
trailing edge on the tailgate. The completely redesigned interior continues the essential
design details of the exterior. This includes the emphasis on horizontal lines, which gives
the already spacious interior an even more generous feel. Clear shapes, precise
workmanship and the use of high-quality materials result in a premium appearance.

Upgrade – a new dimension of comfort and space

The space of the new Superb has once again increased in comparison to the already
generous values of the previous model. The driver and front seat passenger enjoy 39 mm
more elbow room and more headroom. With 157 mm legroom the rear space is almost
‘stately’. This is about twice as much as in the nearest competitor model. The headroom
measures 980 mm; no other model in the segment can offer this. The rear elbow room
has increased by 69 mm. The 625-litre boot capacity is the top value in its segment, 30
litres more than in the second-generation Superb.

The new ŠKODA Superb is the brand’s first model offering adaptive Dynamic Chassis
Control (DCC) including Driving Mode Select. New air-conditioning systems, including
for the first time the new three-zone air conditioning, provide optimum temperature
control and top air quality. The sliding and tilting panoramic electric roof is optional in
the new ŠKODA Superb. Auxiliary heating, heated seats, wireless heated
windscreen and heated washer jets are available for the colder months. The
rain/light sensor switches the windscreen wipers on and off automatically and
automatically switches between daytime running lights and dipped beam as required.

Instead of one umbrella in the rear left door there is now one umbrella in each of the
front doors. The new, electric tailgate is particularly convenient and can be
complemented with an optional virtual pedal. The electric tailgate and virtual pedal

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, P age 3 of 6

work in combination with the KESSY automatic locking and starting system. The new
Superb comes with the latest generation of Park Assist for automatically driving in and
out of parking spaces. In addition, the car features a rear-view camera for the first
time. The traditional handbrake is replaced by an electric parking brake as standard.

Perfectly connected

Connectivity features make their entrance in the third-generation ŠKODA Superb. There
is a total of four, completely new infotainment systems based on Volkswagen
Group’s MIB technology (Modularer Infotainment-Baukasten). The Columbus top model is
available on request with an integrated high-speed internet connection based on the
LTE standard. This is a first for ŠKODA.

The ŠKODA Superb can be connected to a smartphone for the first time and selected
apps can be operated from the infotainment system’s screen. SmartLink includes
MirrorLinkTM, Apple CarPlay and Android Auto*. The SmartGate interface, developed by
ŠKODA, allows certain vehicle data to be accessed and on the user’s smartphone apps.
The new ŠKODA Media Command app and the Wi-Fi hotspot integrated into the
Columbus system allows the infotainment system to be controlled remotely from the rear
seats for the first time. The Canton Sound System with twelve speakers and 610 W
output turn the new ŠKODA Superb into a concert hall on wheels.

A new dimension of ‘Simply Clever’

The new ŠKODA Superb is the cleverest ŠKODA ever. 29 ‘Simply Clever’ features
make life easier for driver and passengers. 23 solutions are new in the Superb, ten of
these are completely new for the brand. The new ‘Simply Clever’ solutions include
practical items such as a mechanically retractable towing device, a tablet holder in the
rear, a tablet storage compartment in the front Jumbo Box, a USB port and 230 V socket
in the rear, single-handed opening for 0.5-litre bottles and an extra high-visibility vest
storage compartment in all four doors. Both front and both rear doors will each hold a
1.5-litre bottle. The interior’s versatility is increased by the option to fold down the back
seats from the boot. The passenger seat can also be folded down. New cargo fasteners
secure loose objects in the boot. An ice scraper in the fuel filler flap is standard in the
Superb. In addition, there are new storage nets on the inside edges of the front seats, a
removable LED torch in the boot and misfuel protection.

Top efficiency

The new ŠKODA Superb’s new engines offer up to 30 per cent lower fuel
consumption values and emissions. The ŠKODA Superb GreenLine consumes just
3.7 l/100 km and emits 95 g CO2 per km. The vehicle is up to 75 kg lighter and the
aerodynamics have been improved. The combination of up to 20 per cent more power,

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, P age 4 of 6

reduced air resistance and a reduction in weight also result in remarkable driving
dynamics.

The new ŠKODA Superb comes with direct-injection turbocharged engines based on MQB
technology (five TSI petrol, three TDI common-rail diesel). All powertrains comply with
EU6 standards and have Stop-Start technology and brake energy recovery as standard.
The petrol engines have a power output of between 92 kW (125 HP) and 206 kW
(280 HP), the diesel engines between 88 kW (120 HP) and 140 kW (190 HP). Except for
the entry-level petrol version, all engines are available with modern dual-clutch
transmission. Four engines are available with all-wheel drive based on the Haldex 5
clutch.

No compromise on safety

The top-level safety of the new ŠKODA Superb is impressive. Electronic Stability Control
including Multi-Collision Brake is standard. The additional standard equipment for EU
countries includes: Front Assist with Emergency Brake, electronic Tyre Pressure
Monitor, seven airbags, and five three-point automatic seat belts with fastening alerts
as well as safety headrests. Rear side airbags are optional. Also standard: XDS+, a
function of the electronic differential lock. From the Ambition trim line upwards, the
Speedlimiter is fitted as standard.

Optional assistance systems are also available. Adaptive Cruise Control (ACC) keeps
the vehicle at a safe distance from the vehicle ahead. With the enhanced Crew Protect
Assist, driver and front passenger are ‘prepared’ for an impending collision. Lane Assist
helps the vehicle stay in lane. Traffic Jam Assist, available for the first time for the
model and for the brand, increases safety and comfort in traffic and during stop-start
driving. The new Emergency Assist activates the brakes, should the driver become
incapable of driving, automatically bringing the vehicle to a standstill.

The completely new Blind Spot Detect system supports the driver in changing lanes
safely by alerting them to vehicles in their blind spot. A core component of Blind Spot
Detect is the Rear Traffic Alert function which is available for the brand and model for
the first time. Driver Alert guards against driver fatigue. Travel Assist with Traffic
Sign Recognition, available for the first time in the ŠKODA Superb, constantly informs
the driver about the current traffic situation.

The headlights are fitted with halogen technology or with bi-xenon lights including AFS
function and LED daytime running lights. The high beam can be electronically controlled
via Light Assist or via the extended Smart Light Assist function (masked high beam).
Striking rear LED lights are standard in the new Superb, and there are also two
reflectors on both sides of the rear bumper.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, P age 5 of 6

The new Superb’s completely redeveloped chassis with MacPherson strut front and
multi-link rear axle provides optimum driving stability even in demanding situations.

*The future availability of CarPlay and Android Auto technology is generally at the discretion of
Apple and Google. The release dates and communications regarding these issues are subject to
regional variation.

For more information:
Bernd Abel Jakub Šulc
Head of Product Communications Product Communications
T +420 326 811 731 T +420 326 811 729
bernd.abel@skoda-auto.cz jakub.sulc@skoda-auto.cz

Media images:

ŠKODA Superb
The precise, highly-set tornado line accentuates the
formal dynamism, allowing a powerful graduation on
the side and achieving an effective contrast between
light and shade.

Download Source: ŠKODA AUTO

ŠKODA Superb
With its pronounced horizontal lines, the interplay
between convex and concave surfaces and the razor-
sharp, wide LED rear lights, the car also creates an
extremely striking impression.

Download Source: ŠKODA AUTO

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, P age 6 of 6

ŠKODA Superb
Where the vehicle is fitted with a front radar system,
the radar unit is discreetly integrated within the
radiator grille.

Download Source: ŠKODA AUTO

ŠKODA Superb
The wide ‘C’ is represented by a fine LED strip of
light, which extends through both parts of the tail
lights in the higher Style and L&K trim versions.

Download Source: ŠKODA AUTO

ŠKODA Superb
In spite of the exceptionally dynamic sloping roofline,
there is no reduction in headroom or luggage space.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle manufacturers in the world. The Czech headquarters in Mladá
Boleslav began production in 1895; at first with bicycles, and shortly afterwards with motorcycles and
cars.
› currently has seven passenger car model series: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia as well
as Yeti and Superb.
› delivered, for the first time, more than 1 million vehicles to customers worldwide in a single calendar
year in 2014.
› has been part of Volkswagen Group since 1991. Volkswagen is one of the most successful automotive
companies in the world. ŠKODA, as a member of the Group, independently manufactures and develops
vehicles, as well as components such as engines and transmissions.
› operates at three different locations in the Czech Republic; produces in China, Russia, Slovakia and India
mainly through Group partnerships; as well as in Ukraine and Kazakhstan with local partners.
› employs over 25,800 people globally and is active in more than 100 markets.