The studio founded by a Dutch duo Jurjen Versteeg and Ashley Govers used the above-mentioned frame-by-frame shooting technique for their clip, too. They admit to having decided to play with proportions, which is also a key element of their other work. Connecting real household items, a human hand and a toy allowed them to create a feeling of a ‘real’ car commercial. ‘It brought us back to childhood. If someone had told us not long ago that we’d be shooting a car chase for a real car manufacturer, we wouldn’t have believed at all,’ they say.
Both makers are used to working in a minimalist set and team, but admit they’ve never shot at home. They also confess that the stop-motion technique put their patience to the test as the scenes come to life bit by bit. ‘We live in a small city flat so what we struggled with the most was space. We had to plan everything carefully and work from room to room. But still, before you know it your whole house ends up filled with tripods, lights and cables – no space left for us to eat dinner,’ explains Govers and adds a story about even using one simply clever solution: ‘Doing many things all at once, we were often short of hands. At one point, Jurjen played the chasing hand, focused the camera and used his toe to tap on a wireless keyboard to shoot each frame.’