Trees for India
And if you want to help a good cause, don’t be afraid to send the card to everyone on your Facebook friends’ list, say. Why would you do that? Because for every postcard sent, ŠKODA will plant a tree in India. This will contribute to the Trees for India project, in which the Czech carmaker is helping to promote reforestation and supporting local smallholder farmers who have shown interest in the project and demonstrated that they will take care of the new trees responsibly and in the long term.
Planting in five selected villages in the Shirur Taluka district of the Indian state of Maharashtra has been underway since this summer, and tree maintenance will continue until 2024. Fruit trees such as mango, guava, apple and tamarind will provide local farmers with an important source of income for the next three to five years, in addition to improving the microclimate in the area and ensuring soil stability and water conservation. The most common crop currently grown by the local farmers is sugar cane, which is water-intensive. In time, the fruit trees will help to rebalance water levels in the landscape.