HOCKEY IS OUR DUTY
For ŠKODA, hockey comes naturally. Czechs themselves have had a long standing place in the world of hockey. Representatives from Bohemia (now the modern day Czech Republic) were a part of the founding of the IIHF in 1908, and hockey has remained a national passion for Czechs ever since.
As Bernhard Maier says, “In ŠKODA’s home market, the Czech Republic, ice hockey is a national passion. When I get to my office the day after an international game, I can tell from people’s faces whether the Czech Republic won or lost. Therefore, it’s almost a patriotic duty for us at ŠKODA to support this wonderful sport.”
But ŠKODA is not just a proud supporter of the Czech team, win or lose - they also root for all the other teams. Maier continues, “But in all seriousness: ice hockey really captivates a lot of people in our core markets – for example, the Czech Republic, Slovakia, Germany but also Russia. In addition, it is a dynamic, honest, down-to-earth and – most importantly – enjoyable sport.” These attributes, Maier notes, are also shared by ŠKODA’s corporate culture and vision.
Dr. Fasel also notes that ŠKODA’s generous support extends beyond the flash and pageantry of the World Championships. “The hockey family does appreciate the cooperation, which goes much further than the IIHF WM as ŠKODA also supports many national federations, national leagues, events and youth programs.”
Or as Bernhard Maier says, “To sum it up: ice hockey and ŠKODA go together!”