How do you know what people will like? What inspires you?
Everything. Everything that I find interesting. I’m quite interested in planes, they are sleek and bold moving objects. Boats are interesting as well, but so are architecture, fashion, movies and electronics. Whenever I travel, I try to take time just to sit in a cafe and watch the traffic and people, and drink in the atmosphere. The world is full of wonders and surprises. Designers have to grasp trends early on and anticipate what will come later. We don’t have a crystal ball, of course, but we have this gut feeling, which is very important. In the absence of tangible proof, we sometimes find it difficult to convince others. We can’t prove that this is the right way, it’s just a feeling. It’s not easy, but I like it.
Did you always want to be a designer?
I was always sketching, even when I was very little. Although at that time I wasn’t sketching cars, but cartoons. My dream was to go to Disney studios and make movies like Peter Pan or Snow White. There is so much creativity and the artistic bar is set so high. It still fascinates me and I collect Disney storyboard sketches. Later, when I finished school, I decided to be a journalist. I thought that maybe an art career wouldn’t really work out. But then my neighbour, who was working as an assistant in an art school, invited me to an exhibition. There was a room full of automotive drawings by people who were interning at Volkswagen at the time. The moment I saw those drawings, I thought to myself: this is what I want to do.
It was like a thunderbolt, and I have never regretted this decision. It is something that found me, not the other way around.