ŠKODA is a traditional brand with an eventful history. Over the past 121 years, the movers and shakers have time and again proven their creativity and innovative spirit – with bicycles, motorcycles and cars, as well as in breaking long-distance-driving records. The history of advertising impressively illustrates the brand’s adventurous journey – from the first advertisements in 1900 and the Planned Economy to modern online marketing.
“Put to the acid test”
Before the first customer drives the first metres with their KODIAQ, the model has already clocked up more than 2 million kilometres and gone through…Learn more
Kings of long distance
Long distances are always a particular challenge – for man and machine alike. However, they also inspire outstanding performances. When the men’s marathon starts on…Learn more
A Bohemian on the Riviera
After Tereza Maxová shifted her modelling career down a gear, she and her family moved to a secondary residence on the Côte d’Azur. The Czech…Learn more