Peaq Inside a DesignBlok

“Inside the Trade Fair Palace, visitors will discover the immersive “Peaq Inside” installation, which allows them to experience the new model through the eyes of its creators,” says Martin Pavlík, who is responsible for the creative concept and overall presentation of the brand’s participation in the design festival. Visitors first approach a large structure made of dark panels featuring cutouts in the shape of the caron diacritical mark above the letter “Š”. Through these openings, they can glimpse illuminated design sketches.

Inside the box, which visitors can enter, the Peaq model is on display, celebrating its Czech exhibition debut. The installation makes sophisticated use of lighting, gradually revealing the car’s distinctive curves and design features – fittingly, light is the central theme of this year’s festival. A particularly inventive detail referencing the modern art gallery setting is the car’s official exhibition label, featuring a “curator’s note”, a list of materials used and the car’s dimensions. An accompanying QR code directs visitors to the model’s product page.

“Design is much more than just appearance. It makes technology intuitive and useful. At Škoda, great design begins with understanding our customers’ everyday needs. That is what connects our vehicles with the creativity and atmosphere here at DesignBlok,” said Holger Peters, currently acting as Chairman of the Board of Management of Škoda Auto, at the opening of the exhibition.

Holger Peters, acting chairman of the Škoda Auto board of directors, opened the exhibition.