Explore the New Škoda Models in Mixed Reality

Prospective buyers can get to know Škoda cars in depth not only at the brand’s dealerships but also digitally using mixed reality. This technology allows you to experience the car even before it arrives in showrooms. Fans can now explore the Epiq model, for example.

20. 8. 2026 Škoda World

Are you considering buying a new Škoda? You can “explore” your chosen model in various ways outside the physical world, in virtual and augmented reality. Most recently, Škoda has launched an app for the Apple Vision Pro and Meta Quest mixed-reality headsets.

The Škoda Virtual Experience app currently allows users to tour two electric models on these headsets —the Elroq and the Epiq. The latest model the Peaq, is expected to be available this fall. “Customers are increasingly seeking out more immersive and interactive experiences. For younger audiences, interactive virtual environments are more meaningful than traditional media,” explains Luca Zicconi from the automaker’s Customer Experience department, highlighting the app’s significance.

Try it out from the comfort of your home

The app for Apple and Meta headsets lets you view cars in virtual or mixed reality. Users can use the headset’s camera to place the car in their surroundings, so they can see it, for example, right in their living room or garage. The cameras anchor the car to the environment at its actual size and the body even reacts to current lighting conditions. “This enhances the feeling that the vehicle is physically present,” says Zicconi.

With the headset on, users can walk around the car, open the doors, look into the trunk or change the configuration—particularly the color, wheel type, and interior trim. They can also virtually explore the interior, even at the very moment of the model’s world premiere. The experience is truly powerful; the photorealistic model is rendered down to the smallest detail.

After selecting a model, a short introduction in the style of the car’s marketing campaign sets the tone—for the Elroq, in the spirit of the “Be More” campaign; for the Epiq, in the “modeling clay car” style of “Ooooh, that’s EpiQ!” Before the user’s eyes, the digital material gradually transforms into the silhouette of the vehicle and then into its final photorealistic form. The abstract concept literally becomes a car. The user can then take control.

A simple alternative is to use a smartphone. All you have to do is scan the QR code which takes the user directly into the augmented reality environment on their device. There’s a wide range of models to choose from; in addition to the new Epiq and Peaq, fans can also explore digital versions of the Scala, Kamiq, Karoq, Octavia, Superb and Superb Combi, Kodiaq, Elroq, Enyaq RS, and Enyaq Coupé RS.

The selected car appears as a highly detailed 3D model that can be explored down to the smallest detail, both from the outside and the inside. The app uses the phone’s built-in camera, allowing you to place the car in your surroundings—this time with the option to fine-tune its scale. For example, the Peaq SUV can appear on your living room floor as a small model or in life-size form. With your phone in hand, you can easily “park” it right in front of your house.

Connecting the Digital and Real Worlds: Škoda

Škoda offers a range of ways to explore the world of its cars and technologies, both in person and digitally. These experiences are part of the Škodaverse initiative which aims to explore the future of the internet using new technologies. For example, the brand has appeared in the hit games Roblox and Fortnite and the unique Škoda Vision GT concept car has become a star of the popular racing game Gran Turismo. Another fun way to connect the physical and virtual worlds is the option to print a model of a car on a 3D printer.