Not a feat for the faint of heart, one man was tasked with the daring mission of recovering the illustrious Q.
Having recently made big news in Alaska, the Q showed up and shocked everyone by transforming KODIAK to KODIAQ over night. Yet as it stands for a marker of change, and biggest better things to come, its powers are required elsewhere.
It is an early morning in the ŠKODA Kvasiny plant a week prior to the start of production of the new KODIAQ. Without the Q, manager Jiří Černý has realized, the potential of the new SUV cannot be realized. The only solution: The Q needs to be returned from the faraway Alaskan lands.
Stay tuned for the next installment of The Adventures of Q…
WHAT THE Q IS ALL ABOUT?
In May, the town of Kodiak, situated on the Alaskan island of the same name, changed its name for the new large ŠKODA SUV: the town name of Kodia‘k’ changed to Kodia‘q’. As part of its global marketing campaign, the Czech car manufacturer delved into the roots of the name and documented the connection between its new ŠKODA KODIAQ SUV, the island off the southern coast of Alaska and the bears who live on it.
Harmonious proportions, clean-cut lines, bold contours and crystalline features are combined to create a design that places a focus on precision and clarity. One of the sources of inspiration for ŠKODA’s…