After receiving gems like ‘ER…’, ‘CHINOOK’, ‘GRIZZ’ and ‘ICEBUG’, three others were shortlisted and sent over to the ŠKODA Marketing Department. They, along with a little help from a furry beast, chose the eventual winner, KAROQ!
The genesis of this name is as beautiful as it sounds. One of the native American tribes call an arrow (as found on the ŠKODA logo) ‘RUQ’. Another Alaskan tribe uses the word ‘KARAAQ’ to describe a car. An inventive blend of the two led to ‘KAROQ’.