Solid, Functional, Authentic – Vision 7S illustrates core values of Škoda’s new Modern Solid design language
› Vision 7S concept is the first Škoda model to implement Modern Solid
› Robust appearance, sustainable materials and a feeling of protection
Mladá Boleslav, 3rd September 2023 – At the Volkswagen Group Media Night in Munich, Group brands are presenting their design approaches as core elements of the respective brand DNA. Škoda Auto presents its future design language Modern Solid with the Vision 7S study.
Škoda Auto’s Modern Solid design language is based on the design values Solid, Functional and Authentic, which perfectly fit the Škoda brand. Škoda is aiming its upcoming models at a new customer, the so-called “Contemporary Explorers”, who are who are curious to pursue new experiences. Being passionate about sports and outdoor activities, they appreciate the rugged appearance as well as generous space and functionality of the upcoming Škoda vehicles. The first representative bearing the Modern Solid design is the Škoda Vision 7S concept. It offers a spacious interior with ergonomic controls and room for seven people. An intuitive Human Machine Interface (HMI) offers a Drive mode and a Relax mode. The unique new steering wheel design bears the new Škoda wordmark, and sustainable materials are used in the interior.
“Modern Solid represents our design language for the age of electric mobility, combining traditional Škoda hallmarks and new design approaches to provide a clear indication of the brand’s future. The minimalist and functional exterior conveys a feeling of strength and protection. Excellent aerodynamics optimise the efficiency of our future BEV models, saving energy and enabling longer ranges.”
Klaus Zellmer, Škoda Auto CEO
“Our new design language – Modern Solid, which we’ve introduced with the Vision 7S concept, is the next level of modernity. Smart functionality and practicality are in the perfect balance with a new attractive design and sustainability approach. Focusing even more on our customers’ needs - and using all the e-mobility advantages – we have added intuitive controls to the typical Škoda spaciousness - such as a new HMI and innovative Drive and Relax modes in the Vision 7S.”
Oliver Stefani, Head of Škoda Design