Solid, Functional, Authentic – Vision 7S illustrates core values of Škoda’s new Modern Solid design language


› Vision 7S concept is the first Škoda model to implement Modern Solid
› Robust appearance, sustainable materials and a feeling of protection

Mladá Boleslav, 3rd September 2023 – At the Volkswagen Group Media Night in Munich, Group brands are presenting their design approaches as core elements of the respective brand DNA. Škoda Auto presents its future design language Modern Solid with the Vision 7S study.

Škoda Auto’s Modern Solid design language is based on the design values Solid, Functional and Authentic, which perfectly fit the Škoda brand. Škoda is aiming its upcoming models at a new customer, the so-called “Contemporary Explorers”, who are who are curious to pursue new experiences. Being passionate about sports and outdoor activities, they appreciate the rugged appearance as well as generous space and functionality of the upcoming Škoda vehicles. The first representative bearing the Modern Solid design is the Škoda Vision 7S concept. It offers a spacious interior with ergonomic controls and room for seven people. An intuitive Human Machine Interface (HMI) offers a Drive mode and a Relax mode. The unique new steering wheel design bears the new Škoda wordmark, and sustainable materials are used in the interior.

“Modern Solid represents our design language for the age of electric mobility, combining traditional Škoda hallmarks and new design approaches to provide a clear indication of the brand’s future. The minimalist and functional exterior conveys a feeling of strength and protection. Excellent aerodynamics optimise the efficiency of our future BEV models, saving energy and enabling longer ranges.”

Klaus Zellmer, Škoda Auto CEO

“Our new design language – Modern Solid, which we’ve introduced with the Vision 7S concept, is the next level of modernity. Smart functionality and practicality are in the perfect balance with a new attractive design and sustainability approach. Focusing even more on our customers’ needs - and using all the e-mobility advantages – we have added intuitive controls to the typical Škoda spaciousness - such as a new HMI and innovative Drive and Relax modes in the Vision 7S.”

Oliver Stefani, Head of Škoda Design



Modern Solid design values
Three distinctive design values are underlining that Škoda’s future design language is solid, functional and authentic, offering safety, comfort, high functionality and a generous amount of space immediately apparent from the outside. The new Modern Solid design language is also flanked by the recently updated corporate identity for the brand.

Rugged appearance, plenty of space and sustainable materials
The Škoda models of the Modern Solid era will combine a distinctive, rugged appearance with an airy interior and particularly aerodynamic lines. At the front, the Tech-Deck Face takes the place of the familiar Škoda grille. The Tech-Deck Face has a lower and wider shape and the grille slats have been replaced by dark glass hiding vehicle sensors. The new lettering replaces the logo on the bonnet. Sustainable and durable materials, some of them plant-based, are used for the exterior and interior. The cabin has a modern and minimalist design and conveys a feeling of protection. Intelligent interactive surfaces and clever lighting create a new ambience in the interior. A simple, intuitive HMI ensures an even higher level of user-friendliness. An onboard camera makes it possible to always keep an eye on children travelling in the rear of the car.

Škoda Vision 7S as the first model bearing the Modern Solid design language
The Vision 7S concept is an all-electric SUV that comes with plenty of space for seven people and an innovative child seat placed against the direction of travel on the centre console in the second row of seats. It also incorporates many new Simply Clever ideas. An 89-kWh battery enables a range of more than 600 kilometres on the WLTP cycle. The front end is characterised by the Tech-Deck Face and slender headlights arranged in two rows one above the other. They expand the four-eyed headlight design into a T-shape, which is mirrored by the rear lights. The powerfully sculpted bonnet – like the tailgate – features the new Škoda lettering instead of the previous logo. Seen from the side, a high tornado line and muscular shoulders separate the rugged lower half of the body with its large, squared-off and flared wheel arches from the greenhouse. The low, aerodynamically efficient roofline slopes gently towards the rear, terminating in a distinctively sculpted roof spoiler. The interior is dominated by sustainable and durable materials. It features a redesigned, flattened steering wheel with two solid spokes and a central Škoda lettering as well as a 14.6-inch central infotainment screen. When changing the interior configuration from Drive to Relax, the screen rotates from portrait to landscape orientation, while the steering wheel and instrument panel slide forward. In addition, the front seats rotate inwards and tilt backwards. Three large smart digital dials below the central display and interactive door panels make it easier to control vehicle and infotainment functions.