Škoda Auto in Spain
Škoda has been present in Spain since 1991, operating under Volkswagen Group España Distribución (VGED) alongside Volkswagen, Volkswagen Commercial Vehicles, Audi, and Ducati. According to Laura Gomez Palet, Country Manager of Škoda Spain, the brand has been performing exceptionally well in recent years.
How has Škoda’s position in the Spanish market evolved, and which models are the most popular?
Škoda has increased its market share from around 2% (2011–2017) to over 3.5% in 2024, driven by new model launches, the introduction of SUVs, and network expansion. The goal for 2025 is 40,000 deliveries. The most popular models are compact and mid-size SUVs like the Kamiq and Karoq, while corporate customers also favour the Fabia and Octavia.
What are the key preferences of Spanish customers?
The most sought-after vehicles are small and mid-size SUVs. Due to legal regulations, customers also prefer models with eco labels, such as mild hybrids.
How does Škoda attract fleet customers in Spain? Is Endesa the most notable success?
Škoda holds a strong position in the fleet and leasing segment, with a market share above 5% in 2024, ranking among the top eight brands. Close cooperation with independent leasing companies and VWFS has helped boost the residual value of Škoda vehicles — a key factor in competitive leasing rates. Endesa represents Škoda’s largest fleet success in electric mobility, though the brand also counts major clients such as Cellnex, Mapfre, and Repsol among its partners.
How many Škoda cars does Endesa currently operate?
As of today, Endesa’s fleet includes 170 Škoda Enyaq vehicles, delivered in June 2024. Škoda is also participating in Endesa’s 2025 fleet tender, which could bring significant orders for the upcoming Škoda Elroq.
What are Škoda’s strategic goals for the future?
Škoda’s strategic goal is to achieve a 5% overall market share in Spain. The brand aims to accelerate electrification with new models launching from 2026 onward, while also expanding its dealer network to over 120 locations in cities with more than 50,000 inhabitants.
Laura Gomez Palet, Country Manager of Škoda Spain