But that’s not the only change that the Simply Clever ice-scraper has undergone over the years. Its first version was made of polycarbonate, but that was too hard and could scratch glass if used wrongly. The second generation had functional surfaces made from soft polyamide, while the latest generation can even measure the depth of your tyre tread.
The technical development of all Simply Clever features is documented in detail.
Unlike the ice-scraper, other Simply Clever features are model-specific. That mainly applies to the series of new ideas linked to the all-electric ŠKODA ENYAQ iV SUV. The beautifully simple cable cleaner, for example, which is a plastic sheath with two sponges, would be pointless in non-electric models. But there is still a lot of room for more Simply Clever ideas in the new world of all-electric cars and plug-in hybrids.
“We have lots more ideas. Some are already developed and simply waiting for their chance,” says Kraus. Development of some of these ideas can last as long as the development of the car itself, but in other cases it is a fairly rapid process, with the Simply Clever feature reaching the customer just six months after the idea was born.