Some people might miss out
You might be wondering if you can choose which game your likeness will appear in the stands at. This is not possible, unfortunately, but when you upload a photo you can specify which team you want your clone to “cheer” for. In addition, only one photo can be uploaded from one e-mail address. The photos will only be used for printing onto the FanBoard and will not be used in any other way – the organisers will keep them all until the end of the championship, though, in case they can be used again.
In total, there should be fifteen thousand FanBoards in the stands.
“Our main goal is to let every fan have their FanBoard feature in at least one match of their chosen team during the tournament. Of course, the number of people interested varies from country to country, so fans of, say, less hockey-mad countries like Italy or Kazakhstan have a better chance of being present at multiple matches. If, on the other hand, the demand exceeds the number of available seats, we will select participants at random. We also keep a record of how many times each photo has been used. For these reasons, it is also true that uploading a photo and having it approved by the organisers does not guarantee that your likeness will actually feature at one of the matches,” Králová adds.
In total, fifteen thousand FanBoards are expected to take their places in the stands. The online registration form has been up and running since Wednesday 12 May, and 14150 fans have already signed up as of the date of publication of this article.