You can even take your virtual KAROQ for a test drive on planet KAROQ, a world replete with an urban jungle and vast wilderness, winding asphalt roads and dusty tracks, mountains, forests, meadows, and beaches. You can drive anywhere you want.
Your very best bet, though, would be to take yourself off to your nearest ŠKODA AUTO partner and feast on a real KAROQ. Although the app allows you to explore this and (in the future) other ŠKODA models from the comfort of your own home, not even the very best digital model can beat the in-person experience of examining the crystalline design’s curves, that new-car smell in the interior, the touch of soft leather as you take the wheel and, above all, the car’s handling in a test drive.
The app was developed in two stages – the initial version, created in the first six weeks, was used primarily for internal presentation purposes. The second stage, to come up with a publicly accessible version for the App Store, took another six weeks of preparation.
Working on the project proved to be a real challenge for the ten-member team. “We were developing the app before the ARKit library – used to develop the new-generation augmented reality apps – was officially released. Working with technology this new requires lots of experimentation with the programming and the UX – the user experience. We had to try everything out and see how it could work specifically for us, which was challenging but also the best of fun,” explains Robin Pultera from Brainz, the agency supplying the app. Brainz also collaborates with ŠKODA on other virtual reality apps and interactive projects.