Friðjón has been a salesman most of his life. Now retired, he can focus on his interests, which include traveling and camping with his family and friends. He’s also an avid accordion player and chairman of the Accordion Club in Reykjavík. Since he got his first ŠKODA he has been on countless camping trips and to accordion festivals all over the country. His cars have always been a part of his adventures.
Asked about the most memorable moments, he recalls driving to the westernmost point of Iceland, the beautiful Látrabjarg, which is a line of cliffs 14 kilometres long and as high as 441 metres at one point. He also recalls a very special day in 1995; the day he married his second wife, Guðrún Sigurðardóttir. The wedding encompassed all his favourite things: his beloved wife, beautiful scenery in the countryside, accordion music, and his beige-coloured ŠKODA FELICIA. “We packed up our car and went to an accordion festival in the countryside. We got married outdoors and spent the night in our tent. It was perfect.”
Hallgrímsson’s current car, a ŠKODA RAPID, is his 13th ŠKODA. It was in December 2013 that one of his favourite ŠKODA salesmen, Ragnar Borgþórsson, got in touch with him and told him about this new type of ŠKODA that piqued his interest. “It was the first RAPID that was registered in Iceland and of course I bought it. It’s the first diesel car I ever bought, and I must say I’m really happy with it. It’s efficient, a pleasure to drive, and it can easily tow my trailer tent.
I also like the look of it. I have always liked the ŠKODA look, but I have to say that their design keeps getting better and better. My dream car, the ŠKODA SUPERB, is the best example of that. It’s really gorgeous and classy, but I don’t need such a big car and the RAPID fits me and my wife just fine for now.” Asked if the RAPID will be his last ŠKODA Friðjón is adamant. “No way. I have had 13 of them but there is still time for more,” he says with such enthusiasm that one is convinced this unique love story will last forever.”