India is the future
The new platform takes the needs of Indian customers into consideration while accounting for the local market’s specifics. These requirements are expanded by the VISION IN concept. It’s a sturdy and self-confident car ready to face the tough conditions of Indian roads. To top it off, it offers solutions that show the direction where mobility in India may steer in the near future.
All the used solutions highlight the importance of the Indian market for ŠKODA. The world’s second most populous country is generally considered another huge opportunity for car manufacturers to grow, and ŠKODA wants to exploit this potential. “India is one of the most interesting and most promising growth markets of the Volkswagen group. Together with the Volkswagen brand, we aim at reaching a five per cent market share by 2025, depending on the market’s and segment’s development. India would then become one of the biggest markets in the world for ŠKODA,” said Bernhard Maier, ŠKODA’s CEO, on the company’s ambitions in India.
The rear part is dominated by sharply L-shaped LED lights.
Nevertheless, the Indian market is very uncommon and requires an individual approach from car makers. Indian drivers are very demanding and are far from being easy on their cars in the local chaotic traffic — both in terms of driving and loading the vehicles with people and freight. “The SUV segment is one of the most dynamic, competitive and fast growing segments in India. We are very excited to enter this segment with our own home-grown product, that combines the best of European craftsmanship with class-leading equipment that is valued by the Indian customers. ŠKODA enjoys a premium positioning in the minds of Indians and we aim to deliver a world class product that is designed for the Indian market and is extremely competitive in terms of the value being offered. We at ŠKODA AUTO India are sure that this SUV will usher in a new and glorious chapter in the history of the brand in India,” says Tarun Jha, Head of Marketing and Product at ŠKODA AUTO India.
To meet the local requirements, ŠKODA is in charge of the INDIA 2.0 project for the Volkswagen group. ŠKODA is fully responsible for the concern’s activities on the Indian market and is preparing a massive model offensive. In it, an important role will be played by SUV models which seem to be tailor-made for the harsh local conditions.
So, VISION IN shows the path to meeting all these requirements and is supposed to be a stepping stone of ŠKODA’s future Indian success.