There are two ways of communication. You can either choose the “One to Many“ option, where hundreds of visitor‘s questions are handled simultaneously, or opt for “One to One“ which involves live streaming and “co browsing” in the website for product or offer configuration and test-drive/dealership visit booking. The project is unique as it gives the customer a unique brand experience by offering the best online customer service through digital agents. Therefore, it should be a very user-friendly platform being able to solve any user question at real time, either related to promotion, connectivity or a new launch.
Preparation of such project isn‘t an easy one, however, it was turned around in just 3 months and 3 days in Spain! Victor Roco Viladot from the Spanish branch told us more about it: “It took us about three months to have everything arranged internally and set up and running. From the administrative procedures to the implementation of the software in the website, not to mention the selection and training of the agents.“ And what about the UK branch? Jonathan Harris, who runs the Live Tour, and describes himself as the person who “got this fantastic project up & running“, lets the numbers speak for him: “1,026 Live Tours took place and 17 cars were sold between the launch of Live Tour in April and the first half of August“.
Well, we can only add: “Good job there, gentlemen!“.