Klaus drives: on the Tour de France course

Klaus drives: on the Tour de France course

Škoda CEO Klaus Zellmer sampled the atmosphere of the Tour de France, covering one of the stages both by car and by bicycle.

28. 7. 2023 Lifestyle

Klaus Zellmer was accompanied through the streets of Paris by former professional cyclist Andy Schleck. But the Škoda CEO did not just cover the course on two wheels – he also rode the prototype of the latest-generation Škoda Superb.

Škoda’s connection with cycling has a long tradition. It’s not only that the Czech brand started out in 1895 by making bicycles. This is the twentieth consecutive year that Škoda is sponsoring the Tour de France. 

Klaus Zellmer and Tour de France director Christian Prudhomme

Besides providing the race director’s car and an entire fleet of escort vehicles, since 2015 the Czech carmaker has been the official partner of the green jersey for the rider leading the points classification each day. In addition, this year the Tour de France winner was presented with a trophy made of Czech crystal designed by the Škoda Design department.

Pro cyclist Andy Schleck and Klaus Zellmer hit the streets of Paris on bicycles.

Photo Ondřej Kalmán