While the idea of using a map as a link between a prestigious cycling race, the Czech carmaker’s values and the characteristics of the car itself might seem brilliantly simple, the preparation of the camouflage was not easy. Peter Petzet, project manager and graphic designer who worked on the implementation of the camouflage, confirms this. “The purpose of the camouflage was to promote our spirit of exploration. But at the same time, the camouflage has to do its job, using patterns, irregular shapes and contrasting colours to break up the surfaces and make it difficult for the human eye to take in the lines of the car underneath,” he explains.
Photo Ondřej Kalmán