Because the KODIAQ SUV is a completely new model, its share to date in that million comes to just 312 cars. The biggest slices of the pie chart went to ŠKODA OCTAVIA, with its nearly 40%, followed by the RAPID model (18.82%) and by FABIA (17.83%). More than 125,000 cars of the 1 million turned out to be the SUPERB model, and the list concludes with YETI and CITIGO, whose respective shares were 8.5% and 3.71%.
According to ŠKODA AUTO’s statistical analysis, the total production of all its cars has doubled in the past 10 years. Only 2017 and the years to follow will determine the fate of the new KODIAQ, whose design was inspired by Czech crystal and is equipped with the latest software. In any case, the success of the new model will find support from the fact that with its historic first car in the SUV category ŠKODA is joining the fastest growing segment of the automotive industry. This creates a uniquely promising debut opportunity for reaching out to a new group of customers.