World premiere of the Epiq at the 2026 IIHF Ice Hockey World Championship
Škoda Auto staged the world premiere of its new electric city SUV crossover, the Epiq, during this year’s Ice Hockey World Championship. Fans could watch the reveal live on Škoda’s YouTube channel on 19 May, while visitors attending the afternoon games that day were the first to experience the new model in person. The Epiq is the entry-level model in Škoda’s electric vehicle line-up, making electromobility more accessible to new customer groups. Its minimalist exterior and interior design highlight the car’s spaciousness, practical features and everyday usability. The campaign featured distinctive, colourful motifs, which also shaped Škoda’s on-site presence, including colourful fan “helmets” in the same design theme.
Most Valuable Player trophy and record-setting support for the tournament
Škoda Design was once again behind this year’s Most Valuable Player trophy, having created the award since 2018. This year’s iteration is again made of hand-blown Czech crystal with an emerald-green tint reflecting the brand’s signature colour. Its design is inspired by the car manufacturer’s Modern Solid design language.
Škoda Auto has supported the IIHF Ice Hockey World Championship since 1992 as a mobility partner and since 1993 as Official Main Sponsor. This year, the company provided a fleet of 53 fully electric Elroq and Enyaq vehicles. Since 2017, Škoda Auto’s involvement has been recognised by Guinness World Records as the longest-running main sponsorship of a sporting world championship.
