The series comprises seven articles with exclusive photographs and takes readers behind the scenes of the ŠKODA Design department, where user interface designers, headlight designers and modellers work out of the spotlight. They design virtual models using digital technologies and build models from clay. Experts responsible for presentations and logistics are introduced alongside teams and specialists who select colours and materials for the interior. In addition, the series presents specialists who coordinate the cooperation or purchase tools for the department, which mostly works on top-secret models.
“Every member of our team plays a significant role in creating the distinctive look of our vehicles and the emotions they evoke. I am delighted that fans of the brand will be able to learn more about our department’s diverse activities through the ‘Hidden Faces’ series.”
Oliver Stefani, Head of ŠKODA Design
The ŠKODA Storyboard features the latest information and exciting background reports on the Czech car manufacturer for media representatives and fans of the brand. The articles reveal the stories behind the various models and offer exciting insights into the company’s production and technical development departments, among others. All content can be downloaded free of charge without needing to register. All the latest press releases from ŠKODA AUTO are also posted in the Media Room.