“The new Superb marks the beginning of a new era for ŠKODA,” said CEO Prof. Dr. h.c. Winfried Vahland. “The new Superb represents ŠKODA’s reclaimed position. With its striking design, impressive technical qualities and outstanding interior space, our new flagship sets new standards in the automotive mid-class segment. ŠKODA will grow further still. We are reinforcing this claim with the new Superb,” said Winfried Vahland.
The new, emotionally charged design of the new ŠKODA Superb shows the brand’s emotional strength. The third-generation Superb now brings the exciting design language of the ‘ŠKODA VisionC’ show car into production. The high-quality interior offers detailed perfection. The ŠKODA Superb sets new standards in terms of space and comfort, including the best rear head- and legroom and the largest boot in the automotive mid-class segment. For the first time in a ŠKODA, adaptive suspension has been used to offer a driving experience ranging from sporty to particularly comfortable. The new ŠKODA Superb is also convincing thanks to a real explosion of innovative features. With a variety of assistance systems for improved safety, comfort and connectivity, the top model reaches new dimensions in terms of technology. Fuel consumption and emissions have been reduced by up to 30 per cent, yet the car offers optimum driving dynamics.
The ŠKODA Superb has been at the top of ŠKODA’s model range since 2001. To date, ŠKODA has delivered more than 700,000 first- and second-generation ŠKODA Superbs. This makes the model one of the most popular vehicles in the automotive mid-class segment.
With the new Superb, ŠKODA is continuing the largest model campaign of its 120-year company history at full force. Over the coming years, the Czech manufacturer intends to increase global sales to at least 1.5 million vehicles each year. In 2014, ŠKODA achieved record sales: with 1.04 million vehicles, the manufacturer delivered more than 1 million ŠKODAs to customers in a single calendar year for the first time.