This site uses cookies from Google to deliver its services, to personalize ads and to analyze traffic. Information about your use of this site is shared with Google. By using this site, you agree to its use of cookies. Accept
All press releases
Show news Hide news

150417 The new ŠKODA Superb and its legendary predecessor – Exhibition at ŠKODA Museum

150417 The new ŠKODA Superb and its legendary predecessor - Exhibition at ŠKODA Museum

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 1 of 3

The new ŠKODA Superb and its legendary
predecessor: Exhibition at ŠKODA Museum

› Exclusive: ŠKODA’s new flagship on show at ŠKODA Museum in Mladá Boleslav
› Vintage car from mid-1930s shows brand’s tradition in luxury vehicles
› Legendary cars from the heart of Europe demonstrate Bohemian engineering
skill

Mladá Boleslav, 17 April 2015 – The ŠKODA Museum in Mladá Boleslav will be
dedicated to a special exhibition featuring the new ŠKODA Superb between 21
April and 3 May 2015. The two-week exhibition ‘ŠKODA Superb: An Icon of
Luxury’, will give visitors the opportunity to immerse themselves in the present
achievements and historical tradition of the Czech car manufacturer. The great
predecessor to the Superb from the 1930s will be on display alongside the
brand’s new flagship.

Following its world premiere in Prague’s Karlín Forum and exhibition debut at the
International Motor Show in Geneva, the new generation of the ŠKODA Superb is now on
public display at the modern and multifunctional ŠKODA Museum in Mladá Boleslav.
“Visitors can look forward to an exclusive exhibition, combining the innovative technology
and modern design of ŠKODA’s new flagship with the nobility of the legendary ŠKODA
cars from the 1930s,” says Andrea Frydlová, Director of the ŠKODA Museum.

The ŠKODA Superb has always been the benchmark for the brand’s performance. That is
why launching the new ŠKODA Superb is a particularly important event for the brand.
ŠKODA’s history shines with an array of magnificent vehicles. In designing their new
flagship, ŠKODA has made a direct connection to this rich tradition.

ŠKODA is one of the world’s longest-established car companies. Their expertise is based
on 120 years of tradition and experience in vehicle manufacture, Bohemian
craftsmanship and engineering skill, the experience of a knowledgeable workforce and
the mastery of the Volkswagen Group.

Heritage and future of the brand

Under the brand’s current model campaign, the new ŠKODA Superb is the first car to
make a direct connection to the ŠKODA’s exclusive pre-war vehicles: ŠKODA Superb
limousines were truly exceptional automobiles in the 30s and 40s. Upholding this
tradition is a great commitment for ŠKODA. The company’s founding fathers, Václav
Laurin and Václav Klement, worked under the principle that ‘only the best is good enough
for our customers.’ This is now a matter of course for ŠKODA – the new ŠKODA Superb
personifies this message today.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 2 of 3

This car demonstrates where ŠKODA stands today, proves the design and engineering
expertise of the brand, and shows their dynamic development. Customers’ demands are
increasing, and consistently better ŠKODA cars are winning over new customers to the
brand. A ŠKODA will always offer something special in its market segment. This is
particularly true of ŠKODA’s flagship – the new ŠKODA Superb.

Inspired by the Latin word ‘superbus’ meaning ‘proud’ or ‘stately’, a ŠKODA model
bearing the Superb badge first rolled into the spotlight in late 1934. The 5.50-meter-long
ŠKODA Superb 640 is powered by a 55 hp straight six-cylinder 2,492 cc engine. A total
of five ŠKODA Superb types were produced between 1934 and 1949: ŠKODA 640 Superb
(1934-1936), ŠKODA Superb (Type 902; 1936-1937), ŠKODA Superb (Type 913; 1936-
1939), ŠKODA Superb OHV (Type 924; 1938-1949) and ŠKODA Superb 4000 (Type 919;
1939-1941). Over 2500 Superbs had been produced by 1949.

In addition to the new ŠKODA Superb, there are many historical automotive gems on
display at the museum: the two-tone ŠKODA Superb 640 built in 1935 with a six-cylinder
engine is one of the oldest-preserved exhibits, the equally majestic black Superb 3000
OHV produced in 1939 symbolises ŠKODA’s tradition of building prestigious saloons.

The exhibition runs from 21 April to 3 May at the ŠKODA Museum in Mladá Boleslav:
09:00 – 17:00 daily and covered under the usual museum admission prices.

For more information:
Vítězslav Kodym, Sponsorship & Classic Communications
P +420 326 8 11784
vitezslav.kodym@skoda-auto.cz

Media images:

The new ŠKODA Superb and its
legendary predecessor – exhibition at
ŠKODA Museum
The new generation ŠKODA Superb on public
display after its Geneva Motor Show
premiere.

Download Source: ŠKODA AUTO

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release, Page 3 of 3

The new ŠKODA Superb and its
legendary predecessor – exhibition at
ŠKODA Museum
Representing ŠKODA’s tradition of producing
luxury vehicles – the Superb 640 built in
1935 (left) and the Superb 3000 OHV
produced in 1939.

Download Source: ŠKODA AUTO

The new ŠKODA Superb and its
legendary predecessor – exhibition at
ŠKODA Museum
The exhibition runs from 21 April to 3 May at
the ŠKODA Museum in Mladá Boleslav.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle production companies in the world. In 1895, the Czech
headquarters in Mladá Boleslav began producing bicycles, followed by the production of motorbikes and
cars.
› currently has seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and
Superb.
› in 2014 delivered more than 1 million vehicles to customers worldwide for the first time in a single year.
› has belonged to Volkswagen since 1991. The Volkswagen Group is one of the most successful
automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and
develops vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,900 people globally and is active in more than 100 markets.