“The IIHF Ice Hockey World Championship is a major international sporting event, which is why we are excited to be the Official Main Sponsor for the 33rd consecutive year. This year, the tournament will also host the world premiere of our new compact SUV crossover, the Škoda Epiq, on 19 May. Our new battery-electric entry model strengthens our electric portfolio alongside the Elroq and Enyaq family. With its distinctive design, clear positioning, and competitive price, it will attract new customers to our brand and make electric mobility accessible to even more people.”
Martin Jahn, Škoda Auto Board Member for Sales and Marketing
Škoda Auto to provide 53 vehicles and welcome fans to the Official Fan Zones
Škoda Auto has continuously supported the flagship ice hockey event since 1992 as a mobility partner and since 1993 as the Official Main Sponsor. This year, the Czech carmaker will provide the organisers with 53 all-electric Elroq and Enyaq vehicles. In collaboration with the importer, Škoda Auto will also be present in the Official Fan Zones in both host cities, offering a variety of activities and competitions. Visitors will be able to shoot pucks at an ice hockey goal, see the tournament’s Most Valuable Player trophy up close, pose with a giant goalie mask and sing ice hockey chants in karaoke-equipped Elroq models. Škoda models will be on display inside and around the arenas. The new Škoda Epiq crossover SUV will take centre stage as it celebrates its world premiere during the championship. The accompanying programme will reflect the playful spirit of the Epiq campaign and its modelling clay theme.
World premiere of the Epiq crossover SUV: Škoda’s most affordable all-electric model
On Tuesday 19 May, Škoda Auto will stage the world premiere of its new all-electric crossover SUV, the Epiq, in Zurich. Ahead of the reveal, camouflaged vehicles will be on display in both arenas. During the games on 19 May at 16:20, fans in the arenas in Zurich and Fribourg will see the Epiq without camouflage for the first time. Škoda fans will also be able to watch the premiere live on the car manufacturer’s YouTube channel.
The Škoda Epiq is Škoda’s entry point into the electric vehicle segment, making electric mobility accessible to a broader range of customers. The Epiq is the first Škoda production model based on the new MEB+ platform, offering front-wheel drive, modern assistance systems and ample interior space. Alongside the Peaq, which will be unveiled in the second half of the year, the Epiq will double Škoda’s electric vehicle portfolio in 2026.
Škoda creates the award for the tournament’s Most Valuable Player
Škoda Design has once again created the trophy for the tournament’s Most Valuable Player. The trophy is made from hand-blown Czech crystal and has been produced by Lasvit using a combination of traditional and modern techniques. The emerald-green trophy reflects Škoda’s distinctive brand colour, and its design follows the brand’s new Modern Solid design language, which is also used for the Epiq. The tournament’s Most Valuable Player will receive the trophy from a Škoda Auto board member during the closing ceremony.
