Michael Oeljeklaus, ŠKODA AUTO Board Member for Production and Logistics, said, “The current financial year shows that a modern model range allows ŠKODA to tap into new customer segments in international markets in a sustainable way. In recent years, we have consistently increased our production and sales, and we are now surpassing the one-million mark for an impressive fifth time in a row. We’re going to continue our growth strategy in 2019. Here, an important role is going to be played by the new ŠKODA SCALA – a vehicle in the high-volume A segment that we have added to our portfolio.”
The millionth vehicle manufactured in this production year – a ŠKODA FABIA 1.0 TSI in Moon White – rolled off the line today at the Mladá Boleslav plant. The recently comprehensively revised small car is this year’s most popular ŠKODA model range after the bestselling OCTAVIA.
The persistently high demand for the ŠKODA KODIAQ and ŠKODA KAROQ SUVs highlights the success of the brand’s SUV campaign. It is an important component in the Czech car manufacturer’s ever-increasing vehicle production and has played a significant role in ŠKODA reaching the one-million mark as early as mid-October this year. The ŠKODA KAMIQ, which is offered exclusively in the Chinese market, adds to the SUV portfolio in the company’s largest individual market. The recently unveiled new ŠKODA KODIAQ GT – the second ŠKODA SUV to be exclusively available for the Chinese market – is a key component of ŠKODA’s SUV campaign in China.
The guidelines for continuing and adding to this success are anchored in ŠKODA’s 2025 Strategy. The strategy’s key topics include electromobility, the digitalisation of the company, products and production itself, as well as new mobility services and connectivity solutions. Alongside the successful SUV campaign, its main focus is on electromobility, digitalisation and internationalisation. The aim is to gradually increase the number of markets ŠKODA is active in from the current 103 to 120.