ŠKODA has long been popular with the readers and online users of ‘Auto Zeitung’. In this year’s ‘Auto Trophy’ poll, they once again chose the Czech manufacturer as the best import brand – for the fifth time in a row – with 14.2% of the vote. Overall, it is the brand’s eighth triumph in the coveted manufacturers’ rankings.
Another serial winner at the ‘Auto Trophy’ awards is the ŠKODA OCTAVIA. This year, the brand’s bestseller triumphed with 17.7% of votes cast in the category for ‘The Best Compact Car – Import’, thereby completing a hattrick of titles following previous wins in 2015 and 2016. This is the whopping sixth time that the ŠKODA OCTAVIA has taken the prestigious honour at the ‘Auto Trophy’ awards.
To date, the ŠKODA SUPERB has also registered this number of successes at the ‘Auto Trophy’ awards. The brand’s flagship model won the title of the best imported executive car with 24.7% of the vote in this year’s poll.
The new compact SUV, the ŠKODA KAROQ, has joined the list of ŠKODA successes fresh from its market launch. With 19.1% of the vote, the latest addition to the ŠKODA model family triumphed over the competition in the category of imported SUVs costing less than 25,000 euros. In typical ŠKODA style, the KAROQ scored points for its emotive design, state-of-the-art connectivity, offering generous amount of space, high level of comfort and practical ‘Simply Clever’ features.
This year marked the 30th occurrence of Auto Zeitung’s readers’ poll. Since 2014, the ‘Auto Trophy’ awards have carried the addition ‘World’s Best Cars’ due to the fact that readers and online users of 15 international automotive publications from the publishing company Bauer Media Group can also take part in the vote. In the 2017 poll, a total of 41,190 participants registered their vote. In the German speaking areas, they chose their favourites in 20 categories, while eight ratings were put to an international vote. The four categories in which ŠKODA was successful were voted for in Germany.