The joint communication channel of the Communications and Marketing departments is a milestone in the brand’s content and online strategy. The ŠKODA Storyboard is the ŠKODA brand’s new online platform that combines the latest information and messages with emotive background reports and target-group-specific stories all about ŠKODA under one roof. The site also includes videos, picture galleries, downloads and links. In addition, the platform bundles the company’s social media channels. All content on the ŠKODA storyboard is approved for further use by the media. The platform is aimed at journalists and opinion makers, as well as customers and ŠKODA fans.
“With the ŠKODA Storyboard, we are focusing and bundling our online presence, and communicating to media professionals as well as customers and ŠKODA enthusiasts across a single channel. We are following a global trend: Our target groups are blurred. Nowadays, a ŠKODA driver can find their voice in social media just as well as a journalist,” explains Stefan Büscher, Head of ŠKODA Marketing and Products.
“The ŠKODA Storyboard is another important step for the company with regard to increasing the brand’s emotional appeal and the ongoing digitization of the media and communications world,” said Peik v. Bestenbostel, Head of ŠKODA Communications. “With the Storyboard, the Marketing and Communications departments have jointly adopted an integrated communications concept. Our common goal is the optimal presentation of all ŠKODA topics and the efficient use of available content formats.”
In addition to current, attractive content, the ŠKODA Storyboard features a modern and user-friendly layout that is adapted to the company’s new crystalline design language. Thanks to Responsive Design, the site can be used on all devices – from desktops and tablets to smartphones.