ŠKODA wins “SMARTBEST 2019” award for its new Digital Assistant Laura

› Jury members from 31 countries focus praise on ŠKODA’s in-house development of Laura
› ŠKODA KAMIQ takes third place in “Best Buy Car of Europe in 2020” category

Mladá Boleslav, 14 February 2020 – High honours for new ŠKODA “team member” Laura: ŠKODA AUTO representatives have accepted the “SMARTBEST 2019” award for the new digital assistant in Mainz, Germany. Automotive journalists from 31 European countries chose ŠKODA’s advanced voice control system for the top spot, out of a shortlist of ten candidates. The jury considers Laura the innovation of the year in the field of in-car interaction between the driver and an artificial intelligence. In addition, the ŠKODA KAMIQ claimed third place in the key “Best Buy Car of Europe in 2020” category at the annual European AUTOBEST awards.

ŠKODA’s new Digital Assistant Laura is perfectly in tune with the European AUTOBEST organisation’s commitment to promoting the development of new and easy-to-use in-car technologies. This advanced voice control system also understands natural speech, thus allowing particularly fast and convenient access to many different vehicle functions. Drivers are free from the constraint of having to use predetermined commands and phrases and can activate the system simply by saying “Okay, Laura!” without having to press an additional button or touch control pad. One aspect the jury was particularly impressed with is the fact that Laura was developed in-house by ŠKODA engineers, without relying on software from technology companies. Laura is already available with the ŠKODA SCALA, KAMIQ and SUPERB iV model series and will soon also feature in the new ŠKODA OCTAVIA.

A spot on the podium for the ŠKODA KAMIQ city SUV
In addition, the ŠKODA KAMIQ took third place in the “Best Buy Car of Europe in 2020” category. It combines hallmark SUV benefits such as increased ride height and an elevated seating position with the agility of a compact car and an emotive design. Moreover, the city SUV’s advanced assistance and infotainment systems, hallmark ŠKODA spaciousness and numerous Simply Clever ideas make it a favourite with families as well as lifestyle-oriented customers.

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