Come cheer and sing along! Meet the Karaoke Car

The 2026 IIHF Ice Hockey World Championship is currently in full swing, and naturally, Škoda Auto, as the Official Main Sponsor, could not be missing from the event. What has Škoda brought to Switzerland this year? Take a look with us.

22. 5. 2026 Škoda World

33 Years Together

Škoda Auto has supported the world-class ice hockey event since 1992 as the mobility partner and, since 1993, as the Official Main Sponsor of the tournament. This year, Škoda Auto has provided the organisers with 53 electric Elroq and Enyaq electric vehicles. The Škoda Design department has also traditionally been responsible for designing and creating the trophy for the Most Valuable Player. The emerald-green trophy, made of hand-blown genuine Czech crystal, was designed in accordance with the brand’s new Modern Solid design language.

The selected songs are played directly through the car’s audio system, while the occupants are monitored by three action cameras with microphones mounted on the windscreen. The song lyrics are synchronously displayed on the central screen, similarly to traditional karaoke systems. Once the session is over, participants can receive a vertically oriented video featuring footage from all cameras via e-mail, providing them with a memorable keepsake. Karaoke cars are not new to the world of Škoda. Fans already had the opportunity to sing in them during last year’s Ice Hockey World Championship. A total of 1,226 videos were created last year.

During karaoke, the group is filmed by three cameras. You can have the edited video sent to your email.

The Singing Is Not the End of It

Visitors also have the opportunity to take part in interactive competitions testing their reflexes and ice hockey skills, use a photo booth featuring an oversized goalie mask, or closely explore the displayed vehicles. One of them is the brand-new affordable electric model Epiq, which celebrated its world premiere here just a few days ago. The accompanying programme follows the imaginative spirit of the campaign for the Epiq model, centred around the main motif of modelling clay.