The premiere was influenced by COVID-19 measures
The preparations for the world premiere of the new FABIA were hugely influenced by the continuing COVID-19 pandemic. Christian Heubner describes how ŠKODA dealt with this.
What was the biggest challenge when preparing the premiere of the new FABIA?
The biggest challenge here was certainly that the COVID situation was unpredictable. From the beginning we worked with a hybrid concept as a digital world premiere with guests. In the course of the preparations, though, we had to change the location and ultimately plan for a complete absence of guests, as the COVID numbers continued to deteriorate.
How did you cope with COVID restrictions in the preparations?
The ŠKODA ENYAQ iV world premiere in Prague last September and the Covered Drives in February 2021 in Zell am See allowed us to gain some experience and thus develop a sustainable and functioning hygiene plan. We reduced the number of participants to a minimum so that there was as little interpersonal contact as possible. We made sure that each person could stay 2 metres away from others. Everyone had to wear FFP2 masks. We ensured the venue was sufficiently ventilated and we set up numerous disinfection stations there.
Do you reckon you will continue to use the digital premiere format in the post-COVID period?
Of course. High quality digital formats have recently become an integral part of our communication activities and will remain so in future. But we want to get the best of both worlds and further optimise both types of events, face-to-face events and live formats, to gain the maximum benefit for our customers and for ŠKODA.