The wall in the DOX Center for Contemporary Art served as the basis.
But his colleagues from both design teams worked alongside him at the white wall in Prague’s DOX contemporary design centre. “It was real teamwork, which is a speciality of ŠKODA Design, in my opinion,” the designer says, praising the atmosphere both in the workplace and when the tape art image was being made.
The artwork was a joint effort by ŠKODA Design’s interior and exterior design specialists.
Even chief designer Oliver Stefani and head of exterior design at ŠKODA Karl Neuhold joined in with their ten colleagues cutting and sticking lengths of tape, along with their ten other colleagues. And they were among the best at it. “It was obvious they have a lot of experience of working with tape,” Kovalík observed. Maybe that’s because exactly the same technique was previously used to “project” the shapes of new car designs on a scale of 1:1. These days, this technique has been replaced by digital tools.
The two-dimensional image was created from thousands of meters of tapes.
But the creators of the giant artwork also had an electronic assistant: the lines were mapped out on the wall by projectors. “We could have done it without them, but it would have been a lot slower,” Kovalík explains. The biggest challenge was the sheer size of the surface, according to Kovalík. Does he know how much tape they used? “I reckon that tape could have stretched from Prague to Mladá Boleslav,” he laughs, referencing the 60 kilometres or so that separate the place where the real FABIA was made and the site of the artwork. Incidentally, the real FABIA has something else in common with the artwork: the material used for part of the dashboard panelling also featured in the tape art version of the interior.