The widespread acceptability and popularity of the ŠKODA SLAVIA and Volkswagen Virtus sedans, and the ŠKODA KUSHAQ and Volkswagen Taigun SUVs, reflect in sales numbers and also validate the success of the INDIA 2.0 project. Powered by the five brands, the Group clocked its highest-ever sales in India, with over 75,000 units sold from January to September 2022, with an impressive growth of 120 per cent year-on-year. Individually, ŠKODA brand sales figures for this year (from January to September) crossed what the brand achieved in all of last year. The brand has sold more than 41,000 cars in the first nine months of 2022, its highest number ever in India and a growth of 167 per cent. India has now become one of the top three markets for ŠKODA AUTO globally.
Production of the KUSHAQ in India for the local market began in 2021.
A two-model offensive
It was the ŠKODA KUSHAQ model that marked the beginning of a new era for the brand in India. The SUV was the first production vehicle of the INDIA 2.0 project – and the first ŠKODA to be developed and manufactured in India and for India, and for the world. The name comes from the millennia-old Indian language Sanskrit, in which “Kushak” means king or ruler. It is currently the best-selling ŠKODA in India. The carmaker has recently started exporting the KUSHAQ to the AGCC markets (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE) – the first made-in-India ŠKODA to be exported.
ŠKODA’s first big success in India was the ŠKODA KODIAQ SUV.