“Milan Design Week provides an ideal platform to present Škoda Auto beyond the automotive world, showcasing our brand’s design with a focus on creativity and innovation. Our exhibition brings the Modern Solid design language to life and engages new audiences. The Milan display also features the first public presentation of the still concealed Škoda Epiq, which will contribute to making electric mobility more accessible and appealing to new customer groups. The main inspiration for this creative concept was modelling clay, which we associate with bold colours, the joy of self-expression and the desire to explore and create something new,” says Martin Jahn, Škoda Auto Board Member for Sales and Marketing.
Create your own bag, sample craft lemonades and traditional spa wafers, or have your own AI avatar generated in a digital dome. And that is not all. In the central section of the exhibition, visitors can take part in yoga sessions. Relaxed and refreshed, they can then absorb further insights during Epiq Talks, featuring presentations by representatives from Škoda Auto’s design department, Ulises Studio and other distinguished guests.