21. 8. 2024 Tour de France Femmes avec Zwift: Škoda Design creates trophy for points classification winner
8. 8. 2024 Škoda Auto: Official main partner of Tour de France Femmes avec Zwift for third consecutive year
22. 7. 2024 The final stage of this year's Tour de France featured a camouflaged Škoda Elroq; the winner is Tadej Pogačar
29. 2. 2024 Škoda Auto extends its sponsorship agreement with Tour de France and Tour de France Femmes avec Zwift until 2028