Road to Christmas with Bernhard Maier
PEOPLEHow does the Chairman of the Board of Management view Christmas? Read a Christmas conversation with Bernhard Maier.
24. 12. 2016
How do you spend Advent?
Advent is the time my Christmas actually begins. When we were children, this used to be a very lengthy period that seemed to have no end. The anticipation was simply far too long, until ending with the candles burning on the tree, an abundant table and — finally! — the unwrapping of gifts. As the famous German theologist Dietrich Bonnhöfer said, “To celebrate Advent means to wait.” He probably did not mean waiting for the feast at the Christmas table, but rather for the great Christian event.
What does Christmas mean to you?
It’s a Christian holiday, a remembrance of Jesus Christ’s birth, as well as the time to realise how very important peace, humility and faith are to all people. It’s a time to look back and contemplate what we have achieved during the past year. But also a time to make resolutions for the New Year.
BERNHARD MAIER
The qualified car mechanic continued his studies in Economics in Calw, Baden-Württemberg. His career started with Nixdorf. In 1988, he began employment with BMW in different positions both at home and abroad. In 2001, he moved to Porsche, where he was Head of Local Sales. He became a Board Member of Porsche in 2010. Last November he was appointed as CEO of ŠKODA.
