Škoda Octavia: Refreshing the brand’s best-seller

› Refined exterior: visual fine-tuning and new second-generation LED Matrix beam headlights
› Reworked interior: nine Design Selections, 13‑inch infotainment display and additional sustainable materials
› Improved connectivity: new services and enhanced user experience with AI‑based voice recognition
› More efficient powertrains: four petrol and two diesel engines plus mild‑hybrid options
› Enhanced safety: new safety and assistance systems for even more advanced active and passive safety

Mladá Boleslav, 14 May 2024 – Škoda Auto has updated the hatchback and estate versions of its iconic Octavia. With more than 7 million units sold, it is by far the brand’s best-selling model. Its fourth modern generation has now been given a freshened look that includes a revised Škoda grille and new second-generation LED Matrix beam headlights. The comprehensive standard equipment offers features like a dual-zone Climatronic system or a 10‑inch Digital Display (to become available later). Furthermore, the share of sustainable materials in the interior has increased. For an even more advanced in-car experience, the AI-powered chatbot ChatGPT will be integrated into the Laura voice assistant later in 2024. Additional safety and assistance systems enhance active and passive safety and a new range structure provides additional individualisation options.

"Our customers rightly expect a lot from the Octavia and this refresh takes our best-selling model to the next level. Innovations such as a fully redesigned infotainment system, new safety assistance systems, increased use of sustainable materials and more powerful headlights make it an even better fit for everyday explorers. I’m confident our latest Octavia will surprise and delight its drivers and passengers, confirming its place as our most popular car."

Klaus Zellmer, Chairman of the Board of Škoda Auto

"The Octavia is the backbone of the Škoda brand. After four modern generations and over 7.15 million units sold, the upgraded Octavia will continue this success story. With a refined front view, new assistance systems and state of the art infotainment, including a 13-inch central display for the first time, our updated bestseller is set to maintain its position as one of the most successful models in Europe. I am convinced it will continue to impress everyday explorers – with its versatility, attractive design and excellent value for money."

Martin Jahn, Škoda Auto Board Member for Sales and Marketing

Škoda Octavia | Infographic Highlights II

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New momentum for the brand’s iconic model

The refresh of the fourth modern Octavia generation includes a new, upgraded design with revamped front and rear bumpers and an updated Škoda grille. Also new are the second-generation LED Matrix beam headlights, revised LED rear lights with animated indicators and new alloy wheel designs. The new range structure comprises four trim levels – Essence, Selection, Sportline and RS – and offers nine Design Selections for the interior. In addition to new and sustainable materials for the seats, dashboard and door panels, a 10‑inch Digital Display will come as standard on selected model variants. The familiar 10‑inch Virtual Cockpit with enhanced functionality and the head-up display remain available. Both versions of the digital instrument cluster feature reworked graphics, as do the infotainment displays. A 13‑inch infotainment display is available as an option for the first time on the Octavia, while the 10-inch infotainment display is included as standard. The updated Octavia now also features a Phone Box with more powerful 15-watt charging and ventilation and four fast-charging USB-C ports with a power output of 45 watts. The popular 15-watt USB-C port on the back of the interior mirror is standard from the Selection trim level upwards. The AI-based ChatGPT chatbot will later be integrated into the Laura voice assistant as standard, introducing a variety of new capabilities that go far beyond the previous voice commands. Intelligent Park Assist and Remote Park Assist will later also make their Octavia debuts. The engine line-up consists of two 1.5 TSI petrol engines, each also available with mild-hybrid technology, two power-boosted 2.0 TSI petrol engines and two 2.0 TDI diesels. Outputs range from 85 kW (115 hp) to 195 kW (265 hp). Moreover, Škoda Auto has further extended its comprehensive portfolio of active and passive safety features: a new Attention and Drowsiness Assist now uses a wide range of data and parameters to assess driver behaviour. In addition, the updated Octavia comes with up to 10 airbags.

Škoda Octavia | Infographic Highlights I

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Škoda’s best-seller and its success story

The modern Škoda Octavia has been the Czech car maker’s mainstay ever since production began 28 years ago in 1996. Its four generations to date have attracted more than seven million customers across more than 60 markets with their spaciousness, state-of-the-art technology, outstanding level of safety and excellent value for money. The Octavia Combi estate is the customer favourite, accounting for 67.1% of total sales since 2020. The most popular colours are Magic Black, Brilliant Silver and Graphite Grey. The Octavia is also highly regarded by the international media. For example, the fourth generation was a European Car of the Year finalist in 2021 and won the “Best Cars” readers’ choice award for the best import car of 2024, organised by German car magazine “auto motor und sport”.


Škoda Octavia

Škoda Octavia


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Vítězslav Kodym
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