Škoda Vision O: Škoda leading the estate segment in Europe

› Škoda Auto has been the European combi segment leader since 2016 and plans to reinforce its leadership with the production model of the Vision O concept
› Until today, the Octavia Combi and Superb Combi are the main drivers of Škoda’s success in the segment with more than 3.6 million units sold since 1998

Mladá Boleslav, September 8, 2025 – Škoda Auto has a rich and successful history in the estate segment. The company is ready to continue this legacy with the upcoming Vision O concept. Škoda Auto has been the leader of the European estate segment since 2016, thanks to the success of the Octavia Combi and Superb Combi. With 3 million Octavia Combi sold from 1998 in four generations, the estate version has contributed significantly to the global success of the model series. The Superb Combi has also contributed to this success, with 650,000 units sold since 2008. Among the earliest Škoda models that can be considered as predecessors of the estate segment are the L&K 110 and the Škoda 1101 Tudor Station Wagon.

"Škoda has led Europe’s estate segment since 2016 because the Octavia Combi and Superb Combi make everyday life of our customers easier. The Vision O builds upon this legacy, representing not just a continuation of our success but a bold step into the future of electrified estates. It underscores our commitment to provide customers with the practicality, versatility, and innovation they expect from Škoda, while also embracing sustainability."

Martin Jahn, Member of the Board of Management for Sales and Marketing

The Škoda Octavia was first introduced in 1959, with its station wagon version debuting in 1960. The modern Octavia Combi, produced since 1998, has become the best-selling station wagon model in the brand's history, with more than 3 million vehicles manufactured. This success is supported by continuous innovation and improvements with each new generation. The Octavia Combi is also Škoda's best-selling model to date, with more than 7.5 million units sold since 1996. The Octavia's success is based on its reliability, safety, and comfort, which have enabled it to become the leader in the station wagon segment.

The Superb has a rich history dating back almost 90 years, when the first model with innovative technologies was introduced in 1934. Since 2001, the modern Superb has become the brand's flagship model with more than 1.6 million cars sold. The prestigious Superb Combi was introduced in 2008 and is now in its third generation, with a luggage capacity of up to 690 litres, all-wheel drive, and plug-in hybrid versions with a range of around 120 kilometres. The Superb Combi combines practicality and sophisticated design, making it a popular choice for families and executives alike.