“We have linked the live customer experience in a car showroom with the advantages of digital presentation, and we now introduce ŠKODA’s first digital showroom,” says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. “The consultant in the digital showroom becomes the customers’ eyes and ears. We open up a dialogue with future customers in their usual digital environment and encourage them to visit a ŠKODA dealership and test drive our models in person.”
ŠKODA has created a new brand experience, bringing customers and ŠKODA partners closer together: On the Spanish ŠKODA website www.skoda.es, prospective customers now have the possibility of engaging in an online a consultation with ŠKODA experts and experiencing the brand’s latest models live on their computer screens, tablets or smartphones. A simple button on the homepage allows users to call a hotline, request an immediate call back or arrange a convenient appointment.
The conversation is conducted via video telephony. The expert takes the caller live into an exhibition space with current ŠKODA models. Twelve stationary and four mobile cameras show vehicles from different perspectives. The consultant can present the exterior and interior of the vehicle, demonstrate ‘Simply Clever’ features, explain details such as the infotainment-system menu, and answer specific questions. If the potential buyer is interested in the boot, the customer consultant can take them to the rear by mobile camera and demonstrate the loading space live.
During the conversation in the virtual showroom, the advisor can assist the customer in the online configuration of their desired vehicle and the search for a local dealership. The ŠKODA expert can also arrange an appointment for a test drive in person. The customer can input text via a chat window, for example, to confirm their name, address or payment details for an ordering process. In addition, files can be transferred – for example, a vehicle configuration that has already been prepared in advance.
The top model ŠKODA SUPERB and the new ŠKODA KODIAQ are ready for live presentation in the first digital showroom. This gives users an exciting preview of the brand’s first large SUV. The ŠKODA consultant can present the KODIAQ to customers in detail, and will carry out the configuration and ordering process with them directly.
Alongside enhancing the virtual brand experience, ŠKODA is currently completing the customer-friendly optimization of the car dealerships worldwide. The traditional Czech brand has almost 3200 dealerships around the world – more than 75% of which feature the new corporate identity design at the beginning of 2017. Customers are greeted by the fresh brand appearance in the modernized car dealerships. The new showroom concept focuses on personal, direct and open communication with customers.
