The lights were switched out for an hour at 20 ŠKODA sites on 28 March at 20.30. The majority of the lights went out around the entrance gates at the main factory in Mladá Boleslav, as well as at the Customer Centre and the Service Centre in Kosmonosy. The illuminated logos and factory gates at the Vrchlabí and Kvasiny plants were also in the dark for an hour.
The ‘Earth Hour’ event was started in 2007 by the WWF, one of the largest international conservation organizations. The point of turning off the logo illumination at the company buildings for 60 minutes was to raise awareness about the amount of energy we use and to strengthen people’s positive attitude towards environmental protection.
By participating in the ‘Earth Hour’, the Czech car manufacturer emphasises the high importance of the issue of environmental protection for the company. Sustainability and environmental protection are an integral part of ŠKODA’s corporate strategy.
This primarily involves producing fuel-efficient, economical vehicles under the GreenLine label, and the selected Green tec technologies in the manufacturer’s portfolio. The brand currently has 107 models on the market with emissions under 120 g CO2/km, of which 25 emit less than 100 g CO2/km.
The carmaker combines all their environmental measures under the umbrella of the ‘GreenFuture’ strategy. In addition to designing and constructing more efficient vehicles, ŠKODA places particular emphasis on using resources economically in their manufacturing techniques. The third pillar of ‘GreenFuture’ is environmental protection in the ŠKODA distribution network.
Even ŠKODA employees devote some of their free time to activities promoting the environment. Since 2007, ŠKODA has planted a tree for every car sold in the Czech Republic. So far, around 480,000 trees have been planted in the country.