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150419 Chinese premiere of new ŠKODA Superb at Volkswagen Group Night in Shanghai

150419 Chinese premiere of new ŠKODA Superb at Volkswagen Group Night in Shanghai

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 1 of 4

New era for ŠKODA in China – Chinese premiere
of new ŠKODA Superb at the Volkswagen Group
Night in Shanghai

› Debut: ŠKODA presents new flagship in China
› Best ŠKODA of all time: the new ŠKODA Superb demonstrates the brand’s
evolution in design, comfort and technology
› Character: expressive, modern, emotive – the new ŠKODA Superb has
revolutionized ŠKODA’s design
› Upgrade: more space and comfort – room – giant in the extra class
› Target: ŠKODA plans to increase sales in China to over 500,000 cars annually
› Dynamic: ŠKODA sales increase 15.6% in the first quarter in China
› Success: more than 1.4 million ŠKODAs sold on the Chinese market since 2007

Mladá Boleslav/Shanghai, 19 April 2015 – A new era is dawning for ŠKODA in
China with the new ŠKODA Superb. ŠKODA’s new flagship celebrated its
premiere in China today at the Volkswagen Group Night on the eve of the
Shanghai Auto Show. As promised a year ago with the ŠKODA VisionC show car,
the new ŠKODA Superb has revolutionized ŠKODA’s design language and
achieved a whole new dimension in terms of comfort and technology. This
shows that the Czech manufacturer’s new top model has what it takes to
conquer its segment. At the same time the brand’s traditional values and
qualities have been strengthened. As the best ŠKODA of all time, the new
Superb represents the climax of ŠKODA’s largest-ever model campaign.

“Eight years after entering the region, ŠKODA is well established on the Chinese market,
and now offers a comprehensive range of six models to Chinese customers,” says ŠKODA
CEO Prof. Dr. h.c. Winfried Vahland. “The new Superb heralds the dawn of a new era for
ŠKODA in China. This fantastic vehicle is a clear demonstration that our vehicles are
taking on a completely new meaning in terms of design, modern technology, value and
emotional appeal in our strongest individual market – China. The new ŠKODA Superb is
an excellent means to meet the growing demands on our brand to offer the best cars
that demonstrate the ŠKODA’s values, tradition and future orientation, and increase our
desirability at the same time. The new Superb surpasses everything ŠKODA has ever
produced, and points to the future of the brand.”

Today, the ŠKODA model range testifies to the brand’s high standards in technology,
design and functionality. This combination is drawing many new customers to the brand
in China: In 2014, deliveries rose 24% in China to a new sales record of 281,400
vehicles. The manufacturer is now going one decisive step further with the new ŠKODA
Superb. The new model will enhance the perception of the brand in China in the direction
of more dynamic, modern and emotive designs. In addition to the expressive design
language and the confident appearance, the new ŠKODA Superb offers unique qualities in
terms of comfort and driving experience. At the same time, this model features ŠKODA’s

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 2 of 4

classic functional strengths. The stronger emotional appeal of the model range and
enhancement of the brand will accelerate ŠKODA’s growth in China, where, over the
coming years, the manufacturer plans to increase its sales to over half a million vehicles
annually.

The new ŠKODA Superb is building on the exclusive and extraordinarily magnificent
ŠKODA cars of the 1930s and 1940s. “Our brand’s great tradition is a huge commitment
for us,” says Vahland. “This dates back to our founding fathers, Laurin and Klement, who
worked according to the conviction that ‘only the best is good enough for our customers.’
The new Superb makes this statement relevant to our time. The vehicle serves as an
indication as to where our brand stands today, and clearly shows that we are making
advancements.”

Dynamic and elegant design revolution

The new ŠKODA Superb’s expressive design is a statement of perfection and emphasizes
the emotional power of the brand. ŠKODA cars have always been great value for money
with high functionality and reliability. With the new Superb, ŠKODA is combining these
qualities with modern and expressive designs. ŠKODA’s new design language is
confident, dynamically elegant and balanced. The new ŠKODA Superb is bringing the
exciting design language first seen in the ‘ŠKODA VisionC’ show car to series production.

The new ŠKODA Superb is a racy saloon full of class and passion. Its appearance is
powerful, confident and emotive. The wheelbase has increased by 80 mm, at the same
time the front overhang has been shortened by 61 mm. This new architecture gives the
vehicle elegance and dynamism. From the front to the rear, from the large wheels to the
gently sloping roofline, the new model features clear geometry, distinctive contoured
surfaces, sculptured shapes, purist precision and elegant lines. The crystalline elements,
a tribute to Czech glasswork, can be seen in the finest detail, such as in the red thread –
a recurring theme running from the interior to the interior. At the same time, the new
Superb is presented with improved functional virtues and even more space: form and
function combined in perfect unity.

The completely re-interpreted, high-quality interior continues the fundamental design
elements from the exterior. This includes an emphasis on horizontal lines that make the
already very roomy interior appear yet more spacious and airy. Clean lines, precise
workmanship and the application of new, high-quality materials give the interior a new
valence.

Upgrade – space and comfort on a completely new level

The ŠKODA Superb sets standards in terms of space and comfort. The model has been in
a league of its own since its introduction in China. Compared to the generous dimensions
of the current Superb, the relevant interior measurements of the new generation model

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 3 of 4

have increased once again. In addition, the new ŠKODA flagship meets even the highest
demands with other new comfort solutions.

“Comfortable throughout – that was our goal in developing the new Superb,” says
ŠKODA Development Director, Dr. Frank Welsch. “The result meets the standards of
higher classes, offering more space than the predecessor, and at the same time, provides
an ambient atmosphere where passengers feel at home.”

The refinements to the interior mainly result from the improved package for the new
ŠKODA Superb. The technical advantages of the modular transverse matrix (MQB) have
enabled the extension of the wheelbase by an amazing 80 mm to 2841 mm. The track is
wider, 1584 mm at the front and 1572 mm at the rear. These improvements benefit the
amount of room available in both the interior and the boot.

The driver and front passenger enjoy plenty of room. The elbow width in the front of the
new ŠKODA Superb has increased 39 mm to 1507 mm. The headroom for the driver and
front passenger has increased slightly by 3 mm to 991 mm – also a top value.

It is not only the front where passengers will experience a great amount of space; people
travelling in the backseat of the latest generation ŠKODA Superb will have even more
room than in the predecessor model. Those travelling in the backseat will have a
veritable mansion of space exceeding the standard for the class. Moreover, the legroom
is absolutely ‘superb’: 157 mm in the rear of the vehicle. The headroom in the backseat
is also a benchmark in the segment, which has increased 25 mm to 980 mm. At the
same time the elbow width has increased 69 mm to 1520 mm. This means that three
adults can easily sit in the backseat very comfortably.

ŠKODA Superb is one of the most popular mid-class cars

The ŠKODA Superb has been at the forefront of ŠKODA’s model range since 2001. To
date, the carmaker has delivered more than 700,000 first- and second-generation
ŠKODA Superbs around the world. This makes the model one of the most popular
vehicles in the automotive mid-class. The ŠKODA Superb has been available on the
Chinese market since 2002, generating sales of more than 214.000 of their flagship.

ŠKODA’s success in China
China has been ŠKODA’s largest individual market since 2010. In 2014, the
manufacturer’s deliveries on the Chinese market increased 24% to a new record level of
281,400 vehicles. This represents around a quarter of ŠKODA’s total sales last year. In
the current year, the signs point to continued growth: By the end of March, ŠKODA’s
sales in China had increased 15.6%.

ŠKODA Media Services:
http://media.skoda-auto.com, media@skoda-auto.cz
ŠKODA AUTO a.s., Tř. V. Klementa 869,
293 60 Mladá Boleslav, Czech Republic

Press Release page 4 of 4

ŠKODA entered the Chinese market in 2007. Since then, around 1.4 million Chinese
customers have opted for a ŠKODA. As part of the manufacturer’s activities in China, the
company has built up a close partnership with Shanghai Volkswagen.

For more information:
Bernd Abel, Jakub Šulc,
Head of Product Communications Product Communications
T +420 326 811 731 T +420 326 811 729
bernd.abel@skoda-auto.cz jakub.sulc@skoda-auto.cz

Media image:

ŠKODA Superb
A new era is dawning for ŠKODA in China with the
new ŠKODA Superb. ŠKODA’s new flagship
celebrated its premiere in China today at the
Volkswagen Group Night on the eve of the Shanghai
Auto Show.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established vehicle production companies in the world. In 1895, the Czech
headquarters in Mladá Boleslav began producing bicycles, followed by the production of motorbikes and
cars.
› currently has seven passenger car models: Citigo, Fabia, Roomster/Praktik, Rapid, Octavia, Yeti and
Superb.
› in 2014 delivered more than 1 million vehicles to customers worldwide for the first time in a single year.
› has belonged to Volkswagen since 1991. The Volkswagen Group is one of the most successful
automotive groups in the world. ŠKODA, in association with the Group, independently manufactures and
develops vehicles, as well as components, engines and gear transmissions.
› operates at three locations in the Czech Republic, produces in China, Russia, Slovakia and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan through local partners.
› employs over 25,900 people globally and is active in more than 100 markets.