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180418-A-new-ŠKODA-for-China-first-sketches-of-the-mainstream-city-SUV

180418-A-new-ŠKODA-for-China-first-sketches-of-the-mainstream-city-SUV

PRESS RELEASE
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ŠKODA Media Services
skoda-storyboard.com
media@skoda-auto.cz

A new ŠKODA for China – first sketches of the mainstream city SUV

› ŠKODA in China releases sketches of their new mainstream city SUV, which has been
specially developed for Chinese customers
› Following on from the KODIAQ and the KAROQ, this model is to become ŠKODA’s third
SUV for the Chinese market
› The mainstream city SUV will make its exhibition premiere at the Beijing Motor Show

Mladá Boleslav / Shanghai, 18 April 2018 – ŠKODA in China has released first sketches of a
new model: an SUV, which has been specially designed and developed for the requirements
of Chinese urban customers. Following on from the ŠKODA KODIAQ and the ŠKODA
KAROQ, the new mainstream city SUV will be the third member of the brand’s SUV family for
the Chinese market. The model is celebrating its debut in the run-up to the 2018 Beijing
Motor Show.

With the launches of the KODIAQ and the KAROQ, ŠKODA’s SUV campaign is already in full
swing. Now ŠKODA has transferred their expressive design into a new mainstream city SUV for the
Chinese market, underlining the brand’s emotive strength. The crystalline design details, a common
feature of all ŠKODA SUVs, are evidence of the new mainstream urban SUV’s rugged character.
They also emphasise its elegant attributes and high level of quality. As is the case with the KODIAQ
and the KAROQ, the company’s SUV design language featured on the model enhances ŠKODA’s
latest family member.

The exhibition premiere of the new ŠKODA SUV is one of the highlights at this year’s Beijing Motor
Show. ŠKODA incorporates specific requirements and preferences of the Chinese customer
regarding concept, design and features of newly developed models. The radiator grille and
headlights form one unit. The lower side panels flow towards the rear, thereby intensifying the car’s
distinctive wheel arches. The rear and tail lights create a crystalline shape.

ŠKODA’s SUV strategy is key to the brand’s growth. With an SUV market share of over 30 per cent
in the first quarter, ŠKODA plays an important role in the Chinese market. Now, the third ŠKODA
SUV is ready to be launched and will be celebrating its debut at the 2018 Beijing Motor Show.

China is ŠKODA’s strongest single market in the world; one in every four cars is sold here. In 2017
the car manufacturer increased deliveries in China by 2.5 per cent to 325,000 vehicles. This makes
last year ŠKODA’s best year to date after having re-entered the Chinese market in 2007.

The foundations for ŠKODA’s future profitable growth in China were laid, when representatives of
Volkswagen, SAIC Motor Corporation Limited and ŠKODA AUTO signed a memorandum of
understanding on 30 March 2016 during a state visit of the Chinese president Xi Jinping to the
Czech Republic, concerning a five-year investment plan worth over two billion euros. The objective
is to expand the model range, for example by adding several SUVs and vehicles with alternative
drive systems.

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mailto:media@skoda-auto.cz
PRESS RELEASE
Page 2of 2

ŠKODA Media Services
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media@skoda-auto.cz

Further information:
Christian Heubner Štěpán Řehák
Head of Product Communications Spokesperson
T +420 326 811 782 T +420 734 298 614
christian.heubner@skoda-auto.cz stepan.rehak@skoda-auto.cz

Media images:

A new ŠKODA for China – first sketches of the
mainstream city SUV
The radiator grille and headlights form one unit. The lower
side panels flow towards the rear, thereby intensifying the
car’s distinctive wheel arches.

Download Source: ŠKODA AUTO

A new ŠKODA for China – first sketches of the
mainstream city SUV
The crystalline design details, a common feature of all
ŠKODA SUVs, are evidence of the new mainstream city
SUV’s rugged character.

Download Source: ŠKODA AUTO

A new ŠKODA for China – first sketches of the
mainstream city SUV
ŠKODA incorporates specific requirements and
preferences of the Chinese customer regarding concept,
design and features of newly developed models.

Download Source: ŠKODA AUTO

ŠKODA AUTO
› is one of the longest-established car manufacturers in the world. The company was founded in 1895 – during the
pioneering days of the automobile. Today, the company’s headquarters remain in Mladá Boleslav.
› currently offers the following model range: CITIGO, FABIA, RAPID, OCTAVIA, KAROQ, KODIAQ and SUPERB.
› delivered approx. 1.2 million vehicles to customers worldwide in 2017.
› has been part of Volkswagen Group since 1991, one of the most successful vehicle manufacturers in the world.
ŠKODA, in association with the Group, independently manufactures and develops vehicles as well as components
such as engines and gear transmissions.
› operates at three locations in the Czech Republic; produces in China, Russia, Slovakia, Algeria and India mainly
through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.
› employs over 35,000 people globally and is active in more than 100 markets.

https://media.skoda-auto.com/en/Pages/SKODA-Media-Services.aspx
mailto:skoda-storyboard.com
mailto:media@skoda-auto.cz
mailto:chriatian.heubner@skoda-auto.cz
mailto:Kamila.Biddle@skoda-auto.cz
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A new ŠKODA for China – first sketches of the mainstream city SUV
› ŠKODA in China releases sketches of their new mainstream city SUV, which has been specially developed for Chinese customers
› Following on from the KODIAQ and the KAROQ, this model is to become ŠKODA’s third SUV for the Chinese market
› The mainstream city SUV will make its exhibition premiere at the Beijing Motor Show
› is one of the longest-established car manufacturers in the world. The company was founded in 1895 – during the pioneering days of the automobile. Today, the company’s headquarters remain in Mladá Boleslav.
› currently offers the following model range: CITIGO, FABIA, RAPID, OCTAVIA, KAROQ, KODIAQ and SUPERB.
› delivered approx. 1.2 million vehicles to customers worldwide in 2017.
› has been part of Volkswagen Group since 1991, one of the most successful vehicle manufacturers in the world. ŠKODA, in association with the Group, independently manufactures and develops vehicles as well as components such as engines and gear transm…
› operates at three locations in the Czech Republic; produces in China, Russia, Slovakia, Algeria and India mainly through Group partnerships, as well as in Ukraine and Kazakhstan with local partners.
› employs over 35,000 people globally and is active in more than 100 markets.
A new ŠKODA for China – first sketches of the mainstream city SUV
A new ŠKODA for China – first sketches of the mainstream city SUV
A new ŠKODA for China – first sketches of the mainstream city SUV

File type: PDF
File size: 159 KB
Published: 18. 4. 2018

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