“Coming back to Milan Design Week for the second year in a row took us to a new level. It gave Škoda Auto a chance to open up to a passionate, design driven audience beyond the automotive world – and the response was truly encouraging. The strong interest from visitors and the recognition from the Fuorisalone community show that our design storytelling connects emotionally and strengthens our brand. At the centre of our presence was our upcoming all electric Epiq. For us, it stands for a clear commitment – making electric mobility more accessible and inspiring new customer groups with fresh ideas and optimism for what’s ahead.“
Klaus Zellmer, CEO of Škoda Auto
Škoda Auto’s brand exhibition at Milan Design Week 2026 attracted approximately 60,000 visitors between 21 and 26 April. Hosted at the historic Palazzo del Senato, the installation combined physical and digital elements to present Škoda’s current design approach in an immersive setting. The exhibition featured the camouflaged Škoda Epiq and its playful counterpart, the Epiq Sculpt. Large‑scale installations inspired by modelling clay showcased the central motif of the brand’s current design narrative.
The installation was created by Spanish architect and internationally acclaimed digital artist Ricardo Orts, founder of Ulises Studio. Visitors were invited to explore Škoda’s design language through a curated programme that included relaxation zones, digital experiences and discussions on design and creativity.
Škoda Auto’s presence at Milan Design Week 2026 was further recognised with the Fuorisalone Award by the design community of Fuorisalone.it. Each year, the Fuorisalone Award highlights the most engaging and memorable installations and events, with winners selected through a public voting process following a shortlist of 12 standout projects.
