For 23 years, Škoda Auto has been at the heart of the Tour de France, the world’s most famous cycling race, as its main partner. This year’s race is especially significant for us in several ways. We are proud that our new electric flagship, Peaq, will serve as the Race Director’s Red Car, while the Tour also provides an exceptional platform to showcase the all-electric Epiq crossover SUV to a broad international audience. Our partnership with the Tour de France remains a cornerstone of Škoda Auto’s sponsorship strategy, helping us connect with millions of cycling fans worldwide, including this year through the ‘Ooooh, that’s Epiq’ campaign and exclusive competitions on our WeLoveCycling.com platform. We are also delighted to welcome Chris Froome as our Cycling Brand Ambassador and look forward to inspiring even more people to embrace the joy of everyday cycling.
Martin Jahn, Škoda Auto Board Member for Sales and Marketing
Tour de France showcases Epiq and Peaq to fans for the first time
The Tour de France will give fans their first chance to see the two newest additions to Škoda’s all-electric portfolio up close. Together, the Epiq and Peaq will double the Czech carmaker’s BEV line-up this year.
Joining the traditional Tour caravan, the Epiq city SUV crossover extends the brand’s electric offering into the entry-level segment. At the other end of the range, the Peaq becomes Škoda’s new flagship. The seven-seater SUV will serve as Race Director Christian Prudhomme’s mobile command centre on 12 of the 21 stages.
184 riders, 3,321 kilometres and 54,450 metres of climbing
The 113th Tour de France takes place from 4 to 26 July 2026. It will start in Barcelona – only the third time in the race’s history that the Grand Départ has been held in Spain – before concluding with the traditional finish on the Champs-Élysées in Paris. A field of 184 riders representing 23 teams will tackle more than 3,321 km, with a total elevation gain of 54,450 metres.
Škoda Design creates Modern Solid-inspired crystal trophies
Škoda Auto is the long-standing sponsor of the green jersey, awarded to the winner of the points classification, and provides trophies for the overall winner, the winners of the points and mountains classifications, and the best young rider.
This year’s trophies were created by Škoda Design. Their minimalist design draws on Škoda’s Modern Solid design language with strong vertical lines evoking speed and elite sporting performance.
Activities for fans: a ride with Chris Froome and prize competitions
Fans can follow the action on the road through the official Tour de France app, sponsored by Škoda Auto. Meanwhile, WeLoveCycling.com will once again offer news, behind-the-scenes updates and prize competitions, with prizes including Škoda bikes and official green jerseys.
The top prize is a place on an amateur ride with Škoda Cycling Ambassador and four-time Tour de France winner Chris Froome.
Cycling as part of Škoda Auto’s heritage
Škoda Auto’s long-standing partnership with A.S.O. and the Tour de France reflects the company’s enduring support for elite professional cycling. Škoda began as a bicycle manufacturer in 1895 and sponsors a wide range of cycling events for both professionals and amateurs, including La Vuelta, L’Étape, the Tour de France Femmes avec Zwift and major events held under the Union Cycliste Internationale (UCI) banner.
